What SHOULD You Do | Time Management For Entrepreneurs
I have been a entrepreneur my whole life (or at least starting at 8!) While I did have a couple of jobs over the years, after the last one I am pretty much unemployable. I also have a blog were I talk a fair amount about entrepreneur life and marketing so I am surrounded by. Read More » The post What SHOULD You Do | Time Management For Entrepreneurs appeared first on Marketing Artfully.
Selling Vintage On Etsy Niches, Target Audience and Branding
Today we are going to be talking about selling vintage products on Etsy. This is WAY different than selling handmade items and comes with its own challenges and rewards. Challenges of Selling Vintage On Etsy So the biggest challenge for me about selling vintage items is that there is very little opportunity to sell similar. Read More » The post Selling Vintage On Etsy – Niches, Target Audience and Branding appeared first on Marketing Artfully.
25 Super Pinnable Pinterest Pin Designs
This post started out as many of my favorite posts do… I was curious about what made me like different Pinterest pins. I have a plan in the coming months to really work on increasing my traffic from Pinterest so I wanted to get a feeling for whatsuper pinnable Pinterest pin designs looked like. With. Read More » The post 25 Super Pinnable Pinterest Pin Designs appeared first on Marketing Artfully.
Realtor Farming Videos 16 Ways To Use A Neighborhood Video
If you are ready to start rocking your Realtor farmingvideos, this is the post for you! Recentlywe talked aboutRealtor Marketing Videos – The Most Powerful Farming Tool Agents Have Today, and now we will look at 16ways that you can use one little video to make a big impact on your marketing! Realtor Farming Videos. Read More » The post Realtor Farming Videos – 16 Ways To Use A Neighborhood Video appeared first on Marketing Artfully.
The Complete Guide To How Using Etsy Shop Updates Can Help You Sell More!
Etsy ShopUpdates are a thing. There I said it. They seem like just another thing that I have to do to keep my Etsy store relevant. But are they important? Should I stop doing something else and make them a priority? Will they help increase sales or just be another “social media” taskthat takes up. Read More » The post The Complete Guide To How Using Etsy Shop Updates Can Help You Sell More! appeared first on Marketing Artfully.
9 Ways Realtor Marketing Differs For Listing Agents Versus Buyers Agents
Today’s Realtor Marketing post is about the difference between marketing for Listing Agents versus Buyers Agents! To the average consumerall Realtors look alike, but those of us in the know should be aware that marketing for listing agents is VERY different than marketing for buyers agents! It is funny, I get a LOT of questions. Read More » The post 9 Ways Realtor Marketing Differs For Listing Agents Versus Buyers Agents appeared first on Marketing Artfully.
Selling Vintage On Etsy Sourcing, Margins, Shipping and Storage
Selling vintage on Etsy is super different than selling handmade or supplies. I feel like most of the information out there is for these types of sellers so I wanted to talk a bit about some things that are specific to just vintage Etsy marketers! If you haven’t had a chance to read the first. Read More » The post Selling Vintage On Etsy – Sourcing, Margins, Shipping and Storage appeared first on Marketing Artfully.
How To Develop Your Customer Avatar
Today I amgoing to be talking your Customer Avatar. This is VERY different than the Customer Demographics for your business and confuses business owners all the time! Using Customer Demographics for marketing made sense when I was startup entrepreneur. This was in the early 2000s and Google had not even hit anyone’s radar yet. And. Read More » The post How To Develop Your Customer Avatar appeared first on Marketing Artfully.
What The Most Successful Vintage Etsy Shops Do To Succeed
If you are an Etsy shop owner, you probably would love to know what the most successful vintage Etsy shops do to succeed. As this is also super interesting to me, I thought that I would do bunch of research to see what we could find out. I have found in my marketing career that. Read More » The post What The Most Successful Vintage Etsy Shops Do To Succeed appeared first on Marketing Artfully.
Selling Vintage on Etsy SEO, Keywords and Descriptions
Selling vintage on Etsy is very different than selling handmade or supplies. We are not able to make one or two shining star listings that stay up forever, but need to be super mindful of the fact that our current listings have to each be great so that we show up in Etsy search for. Read More » The post Selling Vintage on Etsy – SEO, Keywords and Descriptions appeared first on Marketing Artfully.
Vintage Etsy Sellers. Some Thoughts About Etsy SEO, Sourcing and OOAK Items
So I was thinking about vintage Etsy sellers today and the problems we have with selling OOAK (one of a kind) items and Etsy SEO. I know that a lot of the time info about Etsy SEO is geared toward handmade sellers, but being an Etsy vintage seller myself, I like figuring out ways to. Read More » The post Vintage Etsy Sellers…. Some Thoughts About Etsy SEO, Sourcing and OOAK Items appeared first on Marketing Artfully.
The Ultimate Authority Marketing Post
Authority Marketing is all the rage right now and I super excited about that! Basically authority marketing is putting a stick in the ground and saying that “I am going to be an expert about” something! What Qualifies You To Be An Authority? So how do you know when you are an authority? Is there. Read More » The post The Ultimate Authority Marketing Post appeared first on Marketing Artfully.
How To Find Your Passion In Your Business
So today we are going to talk about how to find your passion in your business. This one is a super touchy topic for many of us… especially when we don’t exactly know our passion (or think we do and don’t know how to monetize it). It is really easy for people like Oprah or. Read More » The post How To Find Your Passion In Your Business appeared first on Marketing Artfully.
How To Figure Out Your Etsy Shop SEO | The New Marmalead
When you are doing your Etsy SEO you probably have lots of questions… Which of my listing are doing well? Which are doing badly? What keywords should I target and how can I find the darn good ones? What can I use to find out how my listings are doing? I use a tool called. Read More » The post How To Figure Out Your Etsy Shop SEO | The New Marmalead appeared first on Marketing Artfully.
Friday Round-Up: Twitter video ads, top trends and more
Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter. AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads. Like […]
Friday Roundup: Vine for Kids, Facebook measures lift and more
It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated […]
Believe it or not: Facebook promises to cut down on hoaxes
Before you read another word, go over to Facebook and post a disclaimer saying that Facebook is forbidden from using your photos and text for any reason at all. Otherwise, they’ll take your life, make a book out of it and sell it for a profit and you’ll get nothing. And while you’re there, make […]
Advice for mobile marketers: dont fear the phone call
I’m better than most at finding what I need on the internet but this morning it wasn’t working for me. I was desperately trying to find the 2015 version of my favorite planner. I found it listed on the Barnes and Noble website with a note saying it was only available in stores. Pop in […]
As Yahoo slips further down, Apple reports record profits
Comparing Yahoo! and Apple may seem like I’m comparing oranges and... well... apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke […]
.Camera.coffee.com; Google Domains is now open for business
Pick a name, any name! Google is now in the domain name business and it makes me wonder... But before I tell you what I’m wondering, let’s examine the facts. Google began selling domain names last June but it was by invite only. Apparently, the beta test went well because as of today, […]
Facebook collects Super Bowl mentions to beef up targeted ad campaigns
Can’t plunk down $4.5 million for a 30-second Super Bowl TV ad? Perhaps, I could interest you in a less expensive Facebook Super Bowl ad, instead. Social media and Super Bowl go together like Budweiser and Doritos. In the lead up to the big game, there are millions of mentions on Facebook. People talk about […]
Its back to basics for local marketers [Infographic]
If you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business. Brandmuscle, the local marketing software company, put together an infographic […]
Cant beat em, join Facebook at Work
In a Salary.com survey from 2012, 64% of respondents said they visit non-work related sites every day while they’re at work. Of those, 41% said they visit Facebook. Add two years and allowing for people who lied about it – I’d guess that an even larger percentage of workers are logging on to check their […]
Facebook Place Tips: check-in benefits without checking in
Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting […]
Twitter expands the meaning of direct message
Twitter added two new features today; both designed to keep you on the platform for just a little bit longer. First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people. New! Use Direct Messages to speak privately with a group of up to 20 people. […]
An SEOs Advice: the importance of fixing outbound links
This is a guest post byMichael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly safe strategies like broken link replacement (a form of link reclamation). Im not convinced this is as safe a link building strategy as its proponents want to believe, but so far the […]
Logo flaunting is out; unbundling is in and other consumer insights
Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America Releases Annual Culture Vulture Trends Report. No joke, I thought it was a report about the growing vulture population in the US. Vultures – […]
Infographic says scrollers are now touching bottom
Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide! (Extra points to anyone who sang along!) Content Square just sent over a sweet infographic on a topic I haven’t seen covered in ages. […]
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How you build and use your email list involves the federal CAN-SPAM Act of 2003 (CAN-SPAM). CAN-SPAM applies to essentially all businesses in the United States which send commercial email, which is defined as any email message "the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)". Nearly any business email is covered by CAN-SPAM, including email newsletters as well as standalone promotional emails.CAN-SPAM's Regulatory Impact Specifically, CAN-SPAM prohibits: * false and misleading header information - your email "From," "To," and routing information - including the originating domain name and email address - must be accurate and identify the person who initiated the email; and * deceptive subject lines - your subject line cannot mislead the recipient about the contents or subject matter of the message. In addition to the foregoing prohibitions, CAN-SPAM imposes these requirements: * a functioning email unsubscribe system or reply address that operates for at least 30 days after the last emailing; and * a system for obtaining "prior affirmative assent" from the email recipient if your client desires not to include in each email the client's postal address and a clear indication that the email includes a solicitation. The consequences of non-compliance are severe. CAN-SPAM permits damages up to $2 million for violators, and a U.S. District Court may treble the damages to $6 million. Deceptive commercial email also is subject to laws banning false or misleading advertising. Are You Liable For Your Affiliate's Spamming Activities? One issue that will receive attention in the near future regarding CAN-SPAM is when is an advertiser liable for the spamming activities of its downstream affiliates? In other words, while you might not send email in violation of CAN- SPAM yourself, you may engage affiliates who do. Will you be liable for your affiliates' spamming activities? The text of CAN-SPAM plainly contemplates a situation where one entity or person either pays for or otherwise induces another on their behalf to send email in violation of CAN-SPAM. In such a case, the result would be a joint violation of CAN-SPAM. So, you could be held liable for the spamming activities of your affiliates. In order for you to be held liable for the spamming activities of your affiliates, it would seem to depend significantly on facts indicating your knowledge and control of your affiliates' actions. If you market through affiliate programs, be aware of this potential liability, and keep a close watch on the legal developments in this area. Conclusion In summary, the easiest way to stay in compliance with CAN-SPAM is to be mindful of CAN-SPAM's rules and to outsource your commercial email to an online service that exclusively uses double opt-in email lists and otherwise strictly complies with the law. In addition, monitor your affiliates carefully, make it clear that you require strict CAN-SPAM compliance, and terminate the ones that do not comply.