A 4-Fold Approach to Increasing Conversion Rate on your Website
The problem with a traffic graph thats going upward is that its not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that wont yield any tangible results if you dont optimize your website for conversions. But how do you go about adopting conversion […] The post A 4-Fold Approach to Increasing Conversion Rate on your Website appeared first on VWO Blog.
How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users
The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile. With the help of altima and VWO, they identified and rectified pain points for their mobile users, to provide seamless event identification and sign-ups. About the Company Tough Mudder offers a series of mud and obstacle […] The post How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users appeared first on VWO Blog.
Why we are Evolving into a Conversion Optimization Platform
Seven years ago, VWO was created with the aim to make marketers lives simpler. With its easy-to-use visual editor, it helped marketers focus on their main job (to increase conversions), than to chase the elusive IT team to get that A/B test running. In these seven years, searches for A/B testing have gone through the […] The post Why we are Evolving into a Conversion Optimization Platform appeared first on VWO Blog.
2017 eCommerce Conversion Rate Trends That Are Here to Stay
We have hardly seen through the first month of the year and the internet is already overwhelmed with the advice and trend pieces on eCommerce. In this post, however, we specifically focus on those trends that can influence eCommerce conversion rates this year. It is important to keep a watch on such trends to keep […] The post 2017 eCommerce Conversion Rate Trends That Are Here to Stay appeared first on VWO Blog.
Your VWO Campaigns Will Not Be Affected by the Dyn.com or Any Other DNS Outage
Yesterday, a massive distributed denial of services (DDoS) attack on DynDNS server shook the internet with popular websites like Twitter, Spotify, Reddit, AirBnB, Shopify and thousands morebeing inaccessiblefor most part of the day. The enormous scale of this outage impacted millions of users across the globewith billions of dollars being lost in revenue and business. […] The post Your VWO Campaigns Will Not Be Affected by the Dyn.com or Any Other DNS Outage appeared first on VWO Blog.
[Gifographic] Better Website Testing A Simple Guide to Knowing What to Test
Note: This marketing infographic is part of KlientBoosts 25-part series. You can subscribe here to access the entire series of gifographics. If youve ever tested your website, youve probably been in the unfortunate situation of running out of ideas on what to test. But dont worry – it happens to everybody. That’s of course, unless […] The post [Gifographic] Better Website Testing – A Simple Guide to Knowing What to Test appeared first on VWO Blog.
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