6 Tactics for Turning Your Website into a Lead Generating Machine
6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell. All website owners want this dream, but they […]
Why You Need a Side Hustle
Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially […]
Why Your Website Needs a Storyteller Instead of a Designer
Why Your Website Needs a Storyteller Instead of a Designer written by John Jantsch read more at Duct Tape Marketing Your website is the hub of your online presence period. (Well, maybe thats not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]
The Marriage of Content & Images for Local SEO
The Marriage of Content & Images for Local SEO written by Guest Post read more at Duct Tape Marketing When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. However, at the Google Performance Summit this past May, the search engine giant shared several important statistics in terms of local search: Nearly a third of mobile searches are related to location. Location-related searches have been […]
The Awesome Power of Daily Rituals
The Awesome Power of Daily Rituals written by John Jantsch read more at Duct Tape Marketing Habits are a powerful force of human nature for good or for bad. Much like animals in the wild, our habits cause us to behave in instinctive ways, often overriding the knowledge that we should act otherwise. A lot is asked of you as an entrepreneur, and its amazing how easy it is to […]
The Importance of Choosing Yourself
The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucheris the author of many books includingChoose Yourself, a Wall […]
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
5 test results that made us say A-ha! in 2016
Reading Time: 11 minutesA-ha! moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the.Read blog postabout:5 test results that made us say ‘A-ha!’ in 2016 The post 5 test results that made us say ‘A-ha!’ in 2016 appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
Spoon's Got 'Hot Thoughts' On The Way
The long-running band returns with its ninth album, Hot Thoughts, on March 17. Hear the title track.
Obama's Successes, Failures And Impact On America
In the new book "A Consequential President," author Michael D'Antonio looks at Barack Obama's presidency through the promises he made when he was campaigning for office.
Democratic Rep. Steve Cohen On Why He Won't Be Attending Trump's Inauguration
Cohen is one of more than 40 House Democrats who are choosing not to attend Friday's inauguration of President-elect Donald Trump.
How Mormon Polygamy In The 19th Century Fueled Women's Activism
Pulitzer Prize-winning historian Laurel Thatcher Ulrich says that for Mormon women living in 19th century Utah, "plural marriages" were empowering in complicated ways.
Jacob Sartorius On Social Media Stardom, Music And Justin Bieber Comparisons
Sartorius is about to release his first EP and head out on his first world tour, and hes hoping his success on social media leads to his success in the music world.
Rachel Bloom Upends Romantic Comedy Tropes On 'Crazy Ex-Girlfriend'
Bloom talks to Fresh Air's Ann Marie Baldonado about the CW musical comedy series, now in its second season, that she co-created and stars in. Bloom plays a woman who follows an ex across the country.
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Think of how many stale, oversaturated promotions you've had the unfortunate luck of reading when it comes to the typical email. One of the first things you'll realize is how terrible the slogans are. Too much of "Buy Now While Supplies Last!" or "It'll practically pay for itself over time!" and so on and so on. Instead of going through the motions, make each email an eye-catching, enjoyable experience for each reader. Start by crafting the title according to your product, but make it naturally resonate to the user.
As for the design aspects of your email, always go above and beyond with each email design. Whether that means criss crossing color patterns with one and making bold, yet not blinding backgrounds for the next. Always stay one step ahead with your design schemes and avoid the dreadful pre-set design templates. If you go the pre-set route, it's predetermined to be thrown into the trash bin.
Many responses tend to float around two main things: web design and optimization of said website.
Now there are some very important groundrules to heed when you begin your email marketing campaigns. There are two very critical rules of thumb to live by: unique content and well-thought out designs.
You see, the beauty of email marketing is the ability to establish a unique (and enormous) bond with milllions of potential clients, who in turn may act as a courrier of sorts and send your message along to future email accounts. Just remember, with such a large fan base comes great resposibility with how you manage your email campaigns.
(Editor's Note: I managed to nearly paraphrase Spiderman with that last sentence)
Imagine for a second, the giddiness you'll feel knowing you potentially have over five to six million opt-in clients waiting to open your email promotions? For one thing, that's a hefty number. And the other, well that's seemingly just the tip of your marketing iceberg.
Now that you've gotten a taste of what's in store, your marketing prospects should be just a bit brighter than before. As long as you get your foot in the door with SEO, there's many more helpful aids like this one waiting around the bend.
What's the first think that comes to mind when you hear SEO?
One more thing: don't "make it rain" with your emails. Sending out an email every day will convince your clients that you are a dreadful spammer with nothing to offer. Be tagged as a spammer and you might as well stockpile future emails into your own account because no one will listen.
But what many don't realize is that SEO is an entity filled with various helpful tools. One of those,Email Marketing, is one of my personal favorties.