Weekend Favs January 28
Weekend Favs January 28 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Weekend Favs February 11
Weekend Favs February 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Making Data Sexy
Making Data Sexy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things […]
Live Content is Rising in Popularity
Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing […]
Weekend Favs February 4
Weekend Favs February 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Take Complete Charge of Your Content
Take Complete Charge of Your Content written by Guest Post read more at Duct Tape Marketing In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall,the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable. Brands, big […]
Speaking, Storytelling, and Making Sense of the World
Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]
Do You Have a Plan to Scale Content Creation?
Do You Have a Plan to Scale Content Creation? written by Guest Post read more at Duct Tape Marketing Content marketing seems simple enoughat first. You write content, then you publish it. I cant help but be reminded of this scene from Mrs. Doubtfire: Daniel: What do I do? Tony: Well you take all these cans, you box ’em, you ship ’em. Then you box those cans over there, ship them, then more will […]
The Secret to Business Growth
The Secret to Business Growth written by John Jantsch read more at Duct Tape Marketing There are countless books, websites, and even podcasts dedicated to the topic of business growth. (Or its second cousin twice removed growth hacking) Most of this teaching focuses on things such as the building blocks necessary to scale a business, the proven tactics required to employ robust lead generation funnels, or the people management […]
To Outsource or to Not Outsource Now That is a Question
To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing Content marketing has experienced a clear and sharp increase in popularity over the last few years and who can be surprised when content marketing costs roughly 62% less than traditional marketing and generates almost three times more leads? Not only is it cost effective, but content marketing also provides a wealth of benefits such as […]
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
9 digital marketing trends to stay on top of in 2017
Reading Time: 8 minutesExpert: Rand Fishkin, Founder, MOZ Note: This section was originally published in Rands post on the Moz Blog 8 Predictions.Read blog postabout:9 digital marketing trends to stay on top of in 2017 The post 9 digital marketing trends to stay on top of in 2017 appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
5 test results that made us say A-ha! in 2016
Reading Time: 11 minutesA-ha! moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the.Read blog postabout:5 test results that made us say ‘A-ha!’ in 2016 The post 5 test results that made us say ‘A-ha!’ in 2016 appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
Build the most effective personalization strategy: A 4-step roadmap
Reading Time: 11 minutesIf this whole thing is starting to feel a little complex, dont worry. It is complex, but thats why we.Read blog postabout:Build the most effective personalization strategy: A 4-step roadmap The post Build the most effective personalization strategy: A 4-step roadmap appeared first on WiderFunnel Conversion Optimization.
After Wowing Pharrell, Maggie Rogers Delivers Her Pop Thesis
In 2016, a video of Pharrell Williams being floored by one of Rogers' demos went viral. She tells Lulu Garcia-Navarro how she arrived at a sound that marries acoustic folk to electronic production.
Al Jarreau, Versatile Vocalist Who 'Played His Voice,' Dies At 76
Since the legendary singer began his career in the 1960s, he won Grammys in the jazz, pop and R&B categories. Just one clue that Jarreau, who died Sunday, was impossible to categorize.
Dance Music Sex Romance: Prince Streams 4 U
Now that his catalog has come to streaming services, we've created four playlists to highlight the fundamentals of the Prince ideology.
How A Jane Austen Character May Have Looked In Real Life
What would Jane Austen's Mr. Darcy have looked like, had she been able to cast the movie? Emeritus professor of modern English literature John Sutherland thinks he might know.
Trump Supporters Evaluate The First 3 Weeks Of President Trump
How do President Trump's supporters evaluate his first weeks in office? NPR's Lulu Garcia-Navarro checks in with a few of them: Becky Ravenkamp, Dan Meyer and Kevin Eisbrenner.
Reading The Game: The Flame In The Flood
In The Flame in the Flood, you play as a young girl surviving in a post-apocalyptic landscape, floating down a river on an improvised raft, with nothing but your wits and your faithful dog beside you.
Galentine's Day: Celebrating Women, Waffles, And, OK, More Waffles
Monday's the day to celebrate the best unofficial holiday made just for women: Galentine's Day. And for that, we thank our lady of Parks and Recreation, Leslie Knope.
Once Documenting The Holocaust, Now She Turns To Refugees Of Syria And Iraq
Zepporah Glass is an oral historian who has documented the experiences of Holocaust refugees. She talks to NPR's Lulu Garcia-Navarro about interviewing two families of refugees from the Middle East.
The Week Of Blurred Lines Between President Trump And Businessman Trump
In the past week, Trump adviser Kellyanne Conway used a news interview to encourage people to buy Ivanka Trump products, and President Trump hosted Japan's Shinzo Abe at his Mar-a-Lago resort.
Trump Adviser Repeats Baseless Claims Of Voter Fraud In New Hampshire
No evidence supports the Trump administration's claim that the presidential election was marred by massive voter fraud. But White House adviser Stephen Miller doubled down on the allegations Sunday.
Catching Up With Eve Pell For Valentine's Day
Eve Pell found love late in life. She shared her story in The New York Times' "Modern Love" column, and on WBUR's Modern Love podcast. Lulu Garcia-Navarro catches up with her for Valentine's Day.
After A Massive Evacuation, Greek City Defuses A World War II Bomb
The unexploded bomb, which had been buried for decades, was discovered near a gas station in Thessaloniki. Officials took no chances, evacuating more than 70,000 people before removing it.
Canadian Prime Minister Justin Trudeau To Visit Trump Monday
NPR's Lulu Garcia-Navarro talks with CBC host Rick Mercer about the planned meeting between President Trump and Canadian Prime Minister Justin Trudeau, and what's on the agenda.
What You Do When Your Small Pet Pig Grows Up
What would you do if you wanted a small pet pig, but then it grew into a 650-pound pet pig? If you're Steve Jenkins, you name her Esther and build her an animal sanctuary.
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