Live Content is Rising in Popularity
Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing […]
Nine Ways to Get New Mileage From Worn Out Content
Nine Ways to Get New Mileage From Worn Out Content written by John Jantsch read more at Duct Tape Marketing People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible. I’m here to tell you it’s doable, and you don’t even have […]
Making Data Sexy
Making Data Sexy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things […]
Do You Have a Plan to Scale Content Creation?
Do You Have a Plan to Scale Content Creation? written by Guest Post read more at Duct Tape Marketing Content marketing seems simple enoughat first. You write content, then you publish it. I cant help but be reminded of this scene from Mrs. Doubtfire: Daniel: What do I do? Tony: Well you take all these cans, you box ’em, you ship ’em. Then you box those cans over there, ship them, then more will […]
Weekend Favs February 4
Weekend Favs February 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
To Outsource or to Not Outsource Now That is a Question
To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing Content marketing has experienced a clear and sharp increase in popularity over the last few years and who can be surprised when content marketing costs roughly 62% less than traditional marketing and generates almost three times more leads? Not only is it cost effective, but content marketing also provides a wealth of benefits such as […]
5 test results that made us say A-ha! in 2016
Reading Time: 11 minutesA-ha! moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the.Read blog postabout:5 test results that made us say ‘A-ha!’ in 2016 The post 5 test results that made us say ‘A-ha!’ in 2016 appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
Oklahoma Republican Sen. James Lankford On Scott Pruitt And EPA
Steve Inskeep talks to Oklahoma Sen. James Lankford about Friday's vote to confirm Scott Pruitt to lead the EPA. The vote is before a deadline for Pruitt to release emails with fossil fuel interests.
A Journey Of 30 Years Began With A Single Fortune Cookie
Donald Lau wrote fortunes in fortune cookies for 30 years, but now he's quitting because he can't conjure up new bits of wisdom. Now he's training a successor. But when one door closes another opens.
The Thimble Will No Longer Pass Go In Monopoly
Monopoly, the board game, is getting a revamp. Makers of the game are holding a contest and letting voters choose the next generation of game pieces. And voters have rejected the thimble.
New York Attorney General Eric Schneiderman On Fighting Trump Travel Ban
Steve Inskeep talks to New York Attorney General Eric Schneiderman about his legal challenges to the White House's travel ban and other ways he is opposing President Trump's agenda.
Winston Churchill Ponders Extraterrestrial Life In Newly Discovered Essay
Astrophysicist Mario Livio discusses a recently unearthed essay written by Winston Churchill in 1939. Churchill wrote about the possibility of space travel and life on other planets.
Trump's Thursday News Conference, Explained
At a news conference Thursday, Donald Trump said the media is being "dishonest" and talked about his new nominee to lead the Department of Labor.
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