The Power of Proactive Customer Service
The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing Are you happy now? Or simply, happy overall? As a company, you dont just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customers satisfaction throughout his or her entire journey with a company is 30% more predictive of overall […]
Weekend Favs December 3
Weekend Favs December 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Building a Good Life
Building a Good Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]
Weekend Favs December 10
Weekend Favs December 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Why You Must Address Problems Before You Can Offer Solutions
Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone wholl listen. Thats the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]
Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day
Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day written by Guest Post read more at Duct Tape Marketing Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]
5 Under Used Strategies to Make Your Customers Feel Valued
5 Under Used Strategies to Make Your Customers Feel Valued written by Guest Post read more at Duct Tape Marketing Theres a misconception that great customer service requires endless resources and personnel, complex software systems, and outsourced call centers. While those tools can certainly help large corporations feel more connected to their clients perhaps increasingly so through automation and social media bots to jump on quick replies there are still few substitutes for human […]
The Rules of Effective Copywriting
The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJoanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]
Disrupt or be Disrupted
Disrupt or be Disrupted written by John Jantsch read more at Duct Tape Marketing In a few short years much of what you do, make, fix, sell, and ship, wont mean much to anyone. In fact, theres a pretty good chance that if you stay put doing whatever it is your business does right now youll be out of business. If you want to survive, let alone thrive, […]
How to Train Your Referral Partners in Just 2 Steps
How to Train Your Referral Partners in Just 2 Steps written by Guest Post read more at Duct Tape Marketing Have you ever met someone at a networking event and hit it off? You schedule a time to meet over coffee or lunch… The meeting goes fabulously well. You both leave agreeing to find “mutually beneficial” ways to help each other, and then… Crickets. Your new partneris suddenly whisked into the witness protection program. She’s […]
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
A day in the life of an optimization champion
Reading Time: 9 minutesThe biggest challenge in working with any partner is response time: me responding in time, them responding in time. Im.Read blog postabout:A day in the life of an optimization champion The post A day in the life of an optimization champion appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
How to navigate the murky waters of marketing ROI
Reading Time: 6 minutesThe ROI of conversion optimization is tangible and easy to prove because it’s baked into the strategy itself. With most.Read blog postabout:How to navigate the murky waters of marketing ROI The post How to navigate the murky waters of marketing ROI appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
Reports: Trump Leaning Towards Exxon Mobil CEO For Secretary Of State
Rex Tillerson, a 64-year-old oil executive, has no government experience. His longtime ties to Russia, including President Vladimir Putin, are already drawing scrutiny from critics.
Behold A Robot Hand With A Soft Touch
Using light-conductive materials, researchers have built a robot hand that can sense shapes and textures. Soft robotics holds promise for better prosthetics or machines with a more "human" touch.
NPR Taste Test: Pastries To Sweeten Your Holiday Party
Pastry chef Aggie Chin showed up at Weekend Edition with a box of scrumptious bite-sized desserts. She talks with NPR's Ailsa Chang about sweet treats to prepare for your holiday party.
ISIS Renews Attacks On Palmyra In Attempt To Retake Historic City
Months after ISIS was pushed out of Palmyra, the extremist group is again fighting for the Syrian city in the face of heavy air strikes by Russia's military.
Pop Culture Advent Calendar, Day 11: 'Heavy Boobs, Heavy Boobs'
On the CW's Crazy Ex-Girlfriend, Rachel Bloom offered a less-than-loving musical paean to the plight of the zaftig.
After Trump Roundtable Invite, Silicon Valley Considers Post-Election Role
NPR's Ailsa Chang talks to venture capitalist and Hillary Clinton supporter Chris Sacca about a reported meeting this week between Silicon Valley technology leaders and President-elect Trump.
Boeing And Iran Air Sign Jetliner Contract Worth $16.6 Billion
U.S. officials approved the deal in September, months after Iran emerged from sanctions.
To Celebrate A Merry Month, Marry The Letters D, E And C
We're in the merry month of December. Every answer this week is a two-word phrase or name in which the first word starts DE- and the second word starts C.
High In Bolivian Mountains, 2 Massachusetts Men Pursue Mystery Of Flight 980
The roommates set out to climb a Bolivian mountain and find the black box from a plane crash more than 31 years ago. They succeeded where others had failed, but questions remain.
A Finder's Guide To Facts
The deluge of fake news suggests we live in a "post-truth" era. But NPR's Steve Inskeep says it would be better to call this a "post-trust" era. Here are his tips to sniff out the suspect sources.
Comedian Jenny Slate And Her Father Share Family Stories In 'About The House'
About the House is a collection of stories, essays and poems by Ron Slate and his daughter, comedian Jenny Slate. NPR's Ailsa Chang talks to the Slates about their collaboration.
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Joint ventures are a partnership undertaken between two or more businesses for mutual gain. To have a joint venture partner you have to seek out website businesses that is related to the products or services you are selling. After you found one, the hard part comes next. How do you convince them to have a joint venture? You first have to write proposals. Joint venture proposals are a formal way of saying to your partner "Let's make a deal and be partners." Joint venture proposals are far more successful in obtaining partners if they are brief, and to the point proposals. Remember that you are dealing with people that are same as you are. A ten-page proposal will simply not cut-it. It can become boring for the reader to read all the corporate jargon that is isn't easy to understand, therefore, rejecting your proposal. The first thing you have to remember to write in your proposal is the most common question of a potential partner. Whether they are an article publisher, a competing business owner or even if they are the CEO of some huge corporation, they will usually ask in different ways "What's in it for me?" They will often ask and wonder how your proposed joint venture will benefit them or their company. Remember that people likes to take advantage, so explaining to them the benefits for their company a joint venture can give is very important to approve their partnership. Explain each benefit in detail and also in simple terms to get their attention. It is very important that the benefit you offer them is accurate and also highly beneficial to their clients. Explain to them that it is very lucrative for your partners to have joint ventures. If you're an experienced negotiator, you'll know that giving them what they want to hear is best. And also keep in mind that it is always not about the money. Now that you have an idea on how to write a proposal, now it's time on how to write you proposal so that it gets the attention of your potential partner and not turn you down. Research about your potential partner; determine what their specific need for their business. Look at their websites and look for their company mission or goal. This will reveal what your potential partner wants in a joint venture. Make an offer they cannot refuse. The key again here is research. Try to find out what they want. Also, make it seem like they get more profit that you will. You will have to make it look like they have all the advantages and you are only asking for a few reasonable things. This will work for you in the long run, if your partner have many clients, it is possible that some of them may buy from your website and also you get free targeted internet traffic. Make the proposal as easy to read as possible. Getting that illusive "yes" can be very easy if you keep your proposal brief and to the point. Include in your proposals their benefits. This is because many people are naturally lazy readers; they do not want to read technical terms that may seem so complicated and hard to understand. Tell them in your proposal formally that they are sitting on a gold mine. Make your proposals personal. Relate to your potential partner as much as possible and avoid impersonal proposals. Impersonal proposals will only get a one second look from a potential partner and throws it away. Try to relate to your potential partners by giving them the same goals or missions as their company that you would like to achieve. If you really want to make an impression, send the proposal by hard copy through "snail mail". It can look very professional and attractive. Build a relationship with your potential partner. Most businesses will only do business with you if they know you well enough to trust you. Try to relate to your potential partners through your proposal. In your proposal, add a sense of urgency, it's no use that you will have to wait a long time just to hear them say no. However, write it in a discreet way, do not point out to them that you are in a hurry. It could lead them to think that you are overbearing, deceptive and unrealistic.