The Key to Ranking Your Local Business in Google
The Key to Ranking Your Local Business in Google written by John Jantsch read more at Duct Tape Marketing For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that […]
Weekend Favs December 3
Weekend Favs December 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
The Power of Proactive Customer Service
The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing Are you happy now? Or simply, happy overall? As a company, you dont just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customers satisfaction throughout his or her entire journey with a company is 30% more predictive of overall […]
Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day
Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day written by Guest Post read more at Duct Tape Marketing Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]
The Rules of Effective Copywriting
The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJoanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]
Why You Must Address Problems Before You Can Offer Solutions
Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone wholl listen. Thats the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]
Optimizing Marketing Resources What to Automate and What Your Team Needs to Handle
Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle written by Guest Post read more at Duct Tape Marketing When you work in a small marketing department with a shoestring budget, youre often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, Ive gotten lucky and also learned the hard way about which processes should and should not be automated. […]
Weekend Favs November 26
Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
How to Successfully Scale Your Business
How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]
The ROI of Lead Scoring
The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 a telling statistic on the priorities of the modern marketer. However, lead generation neglects acritical element for creating areal return on investment: lead scoring. As evidenced by the CMI study, many small business […]
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
How to navigate the murky waters of marketing ROI
Reading Time: 6 minutesThe ROI of conversion optimization is tangible and easy to prove because it’s baked into the strategy itself. With most.Read blog postabout:How to navigate the murky waters of marketing ROI The post How to navigate the murky waters of marketing ROI appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
A day in the life of an optimization champion
Reading Time: 9 minutesThe biggest challenge in working with any partner is response time: me responding in time, them responding in time. Im.Read blog postabout:A day in the life of an optimization champion The post A day in the life of an optimization champion appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
First Watch: Stef Chura, 'Spotted Gold'
After years of playing Michigan's DIY scene, Chura is releasing her debut album, Messes, in January. "Spotted Gold" is the third single.
Going Bare Down There May Boost The Risk Of STDs
Next time you get a Brazilian wax or do a little manscaping, you may be getting more than you bargained for. Banishing hair downstairs may increase the risk of sexually transmitted infections.
Former Child Soldier Denies War Crimes In Trial At International Criminal Court
Dominic Ongwen, who was kidnapped by the Lord's Resistance Army when he was a boy, pleaded not guilty to 70 counts of war crimes and crimes against humanity in Uganda. He was nicknamed the White Ant.
Supreme Court Sides With Samsung, Against Apple In Patent Infringement Fight
The unanimous decision means that if Samsung swiped the design for one part of a phone from Apple, it may not need to hand over profits from the entire device. The case goes back to a lower court.
Grammy Nominations Pit Beyonc Against Adele
The two will face off for Album Of The Year, along with Drake, Justin Bieber and Sturgill Simpson. Other top nominees include Rihanna, Kanye West and Chance The Rapper.
All Songs Considered: The Year In Music 2016
We take a chronological audio stroll through 2016, looking at memorable moments and important releases with NPR Music's Ann Powers and Stephen Thompson.
Tackle Your Holiday Gift List With The NPR Shop
Have a public radio fan on your wishlist? Is that someone also you? Make your holiday shopping easier with our 2016 staff picks.
Will Trump Reinstate Reagan's Abortion Rule For International Charities?
The "Mexico City policy" blocked federal funds for international family-planning charities if they were to "promote" abortion.
Top Stories: Oakland Warehouse Fire; China On Trump's Taiwan Call
Also: President-elect Trump visits North Carolina for one of his "Thank You" rallies; the U.S. will return land to Japan on Okinawa; and a transformer fire caused foam to fill a Philadelphia street.
What Smart Aliens Could Teach Us About Survival
Once we mix in real science with the possibility of extraterrestrial life, we can learn much about our current dilemmas and, hopefully, about our survival as a species, says Marcelo Gleiser.
Air Force None? Trump Threatens To Cancel New Presidential Plane Over Cost
The president-elect complained about possible cost overruns of a new version of Air Force One, picking a fight with Boeing, the American aircraft-maker.
Pop Culture Advent Calendar, Day 6: See David Schwimmer Say 'Juice' A Tremendous Lot
This supercut of David Schwimmer as Robert Kardashian in The People vs. O.J. Simpson has got more 'Juice's than a breakfast buffet.
A Case For Why TV Execs Should Face Critics
Press tours with networks and cable companies give TV critics an opportunity to have Q&A sessions with top executives. In January, many executives will skip a big one in LA and that concerns critics.
Oakland Warehouse Manager Tells 'Today' Show: 'I Am Incredibly Sorry'
Derick Almena leased and managed the warehouse known as "Ghost Ship," which burned down over the weekend, killing at least 36 people. He gave an agonized, frequently tense interview on the Today show.
Songs We Love: Fred Thomas, 'Voiceover'
The chorus-less, frenetic power-pop song narrates a string of feelings the laundromat, the grocery store, the angry dad, the White Castle that regulate our existence.
The increasing influence of mobile According to an analysis of financial services emails conducted by Movable Ink, an ever-increasing number of Email Marketing - Average open rates continued on their downward path during 2011 and the first quarter of 2012, though click-through rates increased. Email marketing is a fast, effective and cost-efficient way to keep your name and in the minds of your prospects and clients. We take all the guesswork out.
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in total to small- and mid-sized businesses across more than 400 industries with our business services. experience and firm financial backing for. When it comes to content may not seem like the most exciting place to be. With myriad regulations and compliance issues, its easy to.
The truth is, now you need to look for new avenues for lead generation, vehicle that can deliver better quality leads at lower cost.
They focus specifically on needs of companies that market business services or products to Fortune 1000 companies. All you need is to get their Elite account; basic one is mostly for consumer offers that have typical tracking system designed for e-commerce transactions. This network completely redefined B2B marketing and you gotta try it.
I have found no other network that would run CPS (pay per sale) program for business to business companies with a long sales cycle (3-6 months) and no on-line payment processing. If you find any, please let me know. I have spent months on-line trying to find new ways to generate business leads for B2B clients and ended up with nothing, until I've found these guys.
If you have a better idea than setting up the campaign once and watching sales knocking at your door whole year long for 10-20% commission, let me know. I will be first who will use it and blog about it.
From first glance, you are absolutely right. Take any network Affiliate.com, CPA Empire - none of them do B2B, unless you sell very inexpensive product on-line. But what if you don't close deals on-line, what if you deal with multinational corporations and your average order is over $10,000 per customer?
From what I understand the IdeaMama's technology and a network of affiliates can save to any B2B company hundreds of thousands dollars for both, business CRM solution (customer relationship management software) and lead generation programs.
Well, not guys, really. The network is run by a young lady from Eastern Europe (being from Poland myself I am so proud for my people). I couldn't help but called her to ask how they are doing. Olga (Olga Kostrova, CEO of IdeaMama Ad Network) sounded very excited by interest this new approach generates. Initially she has founded the network as an extension of earlier founded virtual invention incubator IdeaMamaClub.com (http://IdeaMamaClub.com), the purpose of the network was to become a promotional vehicle that helps the community members to mass market their inventions. Later the concept and technology was refined to also solve her own struggle in finding suitable sales lead generation programs for her B2B clients whose marketing budgets started shrinking. Olga's main interest is in promoting clean technologies, services of socially responsible enterprises or companies that solve some important social, economical and environmental issues.
Let's do a math. If you buy a CRM system to manage 1,000 of resellers (affiliates) it will easily cost you at least $100,000 a year, since you will pay for each user even at discounted price. Now imagine, each of 1,000 publishers generates 10 leads a month for you. In this case you would have to pay about $100,000 for leads (even if a price per lead is only $10, but often it can go as high as $1,000 a lead, all depends on quality of the lead source). Now let's imagine that your leads have somewhat low conversion and you close 1 deal per each 200 leads. So, you would have to spend at least $200,000 to close decent number of deals.
There is no ad network that will run your offer for few reasons. First of all, you program is a niche offer. Moreover, since you don't close your sale on-line there is no way to track it, as there is no conversion page to place a tracking code on.
The beauty of working with a CPA network is that CPS campaigns require no upfront investment. The challenge is that networks who can successfully can run your B2B offer don't exist. well, at least they didn't existed till now. No other avenue of lead gen can be as effective as a "virtual commissioned sales rep". No telemarketing, no email marketing, no PPC nothing can be compared with performance marketing.
It blew my mind when I saw what guys at IdeaMama Ad Network are doing. See (http://IdeaMamaAdNetwork.com). Fascinating!
What if I will tell you that you can perform your lead gen absolutely at no cost. If I say to you "Have you tried running an affiliate program?" you will probably answer "Nothing new here. We though about it a century ago, but we are a business to business operation, and majority of advertising networks are weak at B2B."
The process on IdeaMama is very similar to the way other networks run their offers they broadcast your advertising properties (banners, videos, podcasts, webcasts, white papers, case studies, articles whatever you've got) via top business publishers, and the system enables affiliates to see how leads that they have generated for you are moving through your sales pipeline. You can have thousands of affiliates caring your offer, generate millions of impressions, thousands of leads and the beauty is that you pay nothing, zero dollars, unless you close the sale.
Like any other marketing executive who manages a company that is effected by current economy, you most probably feel a lot of pressure, as your marketing budget shrinks and need in increased sales performance is stronger than ever. Your CEO is probably all over you, keeps pointing at sales reports and trying to find an underperforming sales rep to fire.