How Customer Insight Can Boost Referral Marketing Effectiveness
How Customer Insight Can Boost Referral Marketing Effectiveness written by Guest Post read more at Duct Tape Marketing We all know that word-of-mouth is one of the best drivers of new customers. The problem is, most referral marketing systems are based on best-practice advice that quickly becomes stale. But referral marketing is important. According to research conducted by Heinz Marketing, 71% of companies report a higher number of conversions with a referral program. […]
Marketing Insights to Increase Growth and Exposure
Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100. My guest […]
How to Train Your Referral Partners in Just 2 Steps
How to Train Your Referral Partners in Just 2 Steps written by Guest Post read more at Duct Tape Marketing Have you ever met someone at a networking event and hit it off? You schedule a time to meet over coffee or lunch… The meeting goes fabulously well. You both leave agreeing to find “mutually beneficial” ways to help each other, and then… Crickets. Your new partneris suddenly whisked into the witness protection program. She’s […]
Inspire Positive Conversations Behind Your Back
Inspire Positive Conversations Behind Your Back written by Guest Post read more at Duct Tape Marketing Today everybody can publicly give a thumbs up or down to each customer experience. Whether youre an Uber driver or a brain surgeon, you have to accept that online reviews are now built into the buying process. While negative reviews can certainly impact business, its second only to having none at all. When potential customers […]
Building a Good Life
Building a Good Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]
Disrupt or be Disrupted
Disrupt or be Disrupted written by John Jantsch read more at Duct Tape Marketing In a few short years much of what you do, make, fix, sell, and ship, wont mean much to anyone. In fact, theres a pretty good chance that if you stay put doing whatever it is your business does right now youll be out of business. If you want to survive, let alone thrive, […]
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
How to navigate the murky waters of marketing ROI
Reading Time: 6 minutesThe ROI of conversion optimization is tangible and easy to prove because it’s baked into the strategy itself. With most.Read blog postabout:How to navigate the murky waters of marketing ROI The post How to navigate the murky waters of marketing ROI appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
A French Community Tries To Get A Handle On Radicalization
Five men, four of them childhood friends from Strasbourg, are being held in a foiled terrorist plot. Radicalization of young people is a leading concern in the community.
Radio Host Charlie Sykes On Being A 'Contrarian Conservative' In The Age Of Trump
After nearly 25 years on radio, conservative host Charlie Sykes discusses his decision to leave his talk show. He was a strong opponent of Donald Trump's campaign.
Getting Students With Autism Through High School, To College And Beyond
Nationwide, students with autism are enrolling in college in relatively low numbers, even compared to students with other disabilities. One program in New York City is trying to change that.
How One Couple Fought For The Legal Right To Leave A Bad Yelp Review
The lawsuit was one of the cases that inspired the new law the Consumer Review Fairness Act that aims to curb one avenue businesses have used to sue customers for posting negative online reviews.
At Least 10 Die In Shootout At Crusader Castle In Jordan
Four gunmen were reportedly killed by security forces after an hours-long operation to free people trapped in the castle at Karak.
Female CEOs Describe Tough Road To The Top In 'Earning It'
Veteran journalist Joann Lublin discusses her book, Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World. Lublin interviewed 52 female corporate leaders.
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EBay, Challenged To Personalize Email Marketing, Customizes CRM - InformationWeek
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