Weekend Favs December 31
Weekend Favs December 31 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Getting Started With Authority Marketing
Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to […]
Shifting Your Mindset for Business Success
Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so. So, what if, instead […]
How Customer Insight Can Boost Referral Marketing Effectiveness
How Customer Insight Can Boost Referral Marketing Effectiveness written by Guest Post read more at Duct Tape Marketing We all know that word-of-mouth is one of the best drivers of new customers. The problem is, most referral marketing systems are based on best-practice advice that quickly becomes stale. But referral marketing is important. According to research conducted by Heinz Marketing, 71% of companies report a higher number of conversions with a referral program. […]
What I Want for You Most in 2017
What I Want for You Most in 2017 written by John Jantsch read more at Duct Tape Marketing Im afraid this isnt going to be the typical end of the year wrap-up/prediction post. Nothing wrong with those, Ive done them in the past, but today I simply want to share what I hope. I hope this for my own business, and I hope this for anyone struggling to make meaning, get unstuck, grow, […]
Good Customer Service: Are You Doing It Right?
Good Customer Service: Are You Doing It Right? written by Guest Post read more at Duct Tape Marketing Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Chances are, your mission statement or company vision includes something about customer service. You may even have customer service-related quotes around the office. But how often, if […]
How to Engage with Customers Using Facebook Live Video
How to Engage with Customers Using Facebook Live Video written by Guest Post read more at Duct Tape Marketing Facebook Live is among one of the remarkable developments in the social media marketing world in 2016. According to Unmetric Discover, the number of brand mentions of Facebook Live to date is close to 40,000. One of the key features of live videos is its flexibility. It can be used for a wide range of […]
Weekend Favs December 17
Weekend Favs December 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Inspire Positive Conversations Behind Your Back
Inspire Positive Conversations Behind Your Back written by Guest Post read more at Duct Tape Marketing Today everybody can publicly give a thumbs up or down to each customer experience. Whether youre an Uber driver or a brain surgeon, you have to accept that online reviews are now built into the buying process. While negative reviews can certainly impact business, its second only to having none at all. When potential customers […]
Weekend Favs December 24
Weekend Favs December 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
How to navigate the murky waters of marketing ROI
Reading Time: 6 minutesThe ROI of conversion optimization is tangible and easy to prove because it’s baked into the strategy itself. With most.Read blog postabout:How to navigate the murky waters of marketing ROI The post How to navigate the murky waters of marketing ROI appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
How Silicon Valley Can Help You Get Unstuck
Many of us feel stuck at one point or another: in the wrong city, the wrong job, or the wrong relationship. Self help gurus have offered lots of advice but here's a new idea, from the tech world.
Deterioration Of Iraq's Massive Mosul Dam Reaches Crisis Point
The Mosul Dam in Iraq requires perpetual maintenance, which has been difficult amid Iraq's war with ISIS. If the dam collapses, the resulting wave could kill more than a million people. Dexter Filkins, staff writer for The New Yorker, speaks with NPR's Audie Cornish about what's being done to avert that potential disaster.
For John Grant, There's Power In The Personal
Grant, who is HIV positive and a recovering addict, finds courage in writing intensely honest music. "When you perform it, there's just the joy of connecting with people," he says.
Encore: Chef And Memorist Eddie Huang On Culinary And Cultural Identity
American-Taiwanese chef Eddie Huang's first memoir, Fresh Off the Boat, became a hit TV sitcom. His latest book is a story about his culinary travels in China.
Yes, This Is A Thing: A Self-Tying Shoe
A "lace engine" is the key technology behind Nike's new product.
New York's East Village Ushers In New Year With Feast Of Language
The Poetry Project celebrates its 50th year of supporting contemporary poets. For the 43rd time, it held a marathon poetry reading on New Year's Day at St. Mark's Church-In-The Bowery.
Trump Organization Proceeds With Two Major Indonesia Projects
New York Times Washington correspondent Eric Lipton speaks with NPR's Audie Cornish about how two projects in Indonesia could create conflicts of interest for him as he takes office.
Brazilian Street Preacher Spreads Progressive Message
A preacher in Rio de Janeiro is attracting crowds through a combination of evangelical traditions and liberation theology, which usually draw people from opposite sides of the political spectrum.
What 2017 Holds For Technology News
Technology was front and center in many of 2016's biggest stories; 2017 is likely to hold more of the same. NPR's tech reporters discuss Facebook, data hacks and automation, and other top issues.
Choir's Performance At Trump Inauguration Divides Mormons
The Mormon Tabernacle Choir will perform at the inauguration of Donald Trump. That move is not going over well with some members of the Church of Jesus Christ of Latter-day Saints.
Civilian Attack In Istanbul Marks Shift In Turkey-ISIS Dynamic
The nightclub shootings are the first time ISIS has claimed an attack on civilians in Turkey. In the past, Turkey turned a blind eye to ISIS. But now, it's increasingly a political and security issue.
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Is a free email solution right for your company? - Windows IT Pro
Windows IT ProIs a free email solution right for your company?Windows IT ProIn the early days of a startup or new business cash can be quite strapped which means free services can really be a life saver to help get things moving forward. One of the crucial elements in any company is communications and these days, whether you.
Private Tunnel VPN offers simple, reliable VPN for mobile access - TechRepublic
TechRepublicPrivate Tunnel VPN offers simple, reliable VPN for mobile accessTechRepublicThis particular service is a spin-off of OpenVPN, so you know they understand VPN technology. Private Tunnel VPN does things a bit differently. The app. When you sign up for the free account, you automatically get 200MB of free data, which serves.
Tecumseh Trolley not offering free New Year's rides despite erroneous city email - The Daily Telegram
The Daily TelegramTecumseh Trolley not offering free New Year's rides despite erroneous city emailThe Daily TelegramTecumseh Trolley & Limousine Service Inc. will not be offering free rides home on New Year's Eve, despite what was mentioned in an email sent Thursday morning by the city of Tecumseh. A correction released by the city in the afternoon stated that the.