Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day
Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day written by Guest Post read more at Duct Tape Marketing Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]
Why You Must Address Problems Before You Can Offer Solutions
Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone wholl listen. Thats the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]
The Key to Ranking Your Local Business in Google
The Key to Ranking Your Local Business in Google written by John Jantsch read more at Duct Tape Marketing For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that […]
The Rules of Effective Copywriting
The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJoanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]
The ROI of Lead Scoring
The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 a telling statistic on the priorities of the modern marketer. However, lead generation neglects acritical element for creating areal return on investment: lead scoring. As evidenced by the CMI study, many small business […]
Weekend Favs December 3
Weekend Favs December 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
How to Successfully Scale Your Business
How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]
The Power of Proactive Customer Service
The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing Are you happy now? Or simply, happy overall? As a company, you dont just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customers satisfaction throughout his or her entire journey with a company is 30% more predictive of overall […]
Weekend Favs November 26
Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Optimizing Marketing Resources What to Automate and What Your Team Needs to Handle
Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle written by Guest Post read more at Duct Tape Marketing When you work in a small marketing department with a shoestring budget, youre often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, Ive gotten lucky and also learned the hard way about which processes should and should not be automated. […]
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
How to navigate the murky waters of marketing ROI
Reading Time: 6 minutesThe ROI of conversion optimization is tangible and easy to prove because it’s baked into the strategy itself. With most.Read blog postabout:How to navigate the murky waters of marketing ROI The post How to navigate the murky waters of marketing ROI appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
A day in the life of an optimization champion
Reading Time: 9 minutesThe biggest challenge in working with any partner is response time: me responding in time, them responding in time. Im.Read blog postabout:A day in the life of an optimization champion The post A day in the life of an optimization champion appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
'Jackie' Shows A First Lady Behind Closed Doors But The Music Is Front And Center
The score for the new film, which stars Natalie Portman as Jacqueline Kennedy grappling with the death of her husband, was written by 29-year old English composer Mica Levi (a.k.a. Micachu).
Italian Voters Reject Proposed Changes, Prompting Prime Minister's Resignation
Matteo Renzi had pinned his political future on the proposed constitutional changes, which would have taken some power away from Italy's Parliament. Renzi announced he will resign on Monday.
Standing Rock Sioux Chairman Dave Archambault II On Army Corps Decision
Standing Rock Sioux Chairman Dave Archambault II discusses news that the Army Corps of Engineers denied an easement for the Dakota Access Pipeline.
Fidel Castro Laid To Rest In Private Ceremony
Special correspondent for PBS NewsHour Nick Schifrin was on hand as Cuba's longtime ruler Fidel Castro was buried today in Santiago, where he launched his revolution more than half a century ago.
NFL Targets Kids In Outreach Campaign
Sports writer George Dohrmann discusses the NFL's efforts to replenish its viewership and player pipeline with a campaign targeting children, which he compares to the efforts of the tobacco industry.
New Zealand's Prime Minister Announces His Resignation
In a surprising move, John Key said it was the "right time" to leave politics. Key, who spent eight years as leader of his country and his party, says he will formally step down on Dec. 12.
Is Education Tied To Conspiracy Theory Belief?
Not all conspiracy theories are harmful, though many have negative effects, says Tania Lombrozo. New research suggests education's consequences can disrupt the processes that draw people to them.
The Surreal Cookbook Of Salvador Dal
In the early 1970s surrealist icon Salvador Dal published a lavish cookbook called Les Dners de Gala. Decades later, the book is being republished for a new and much wider audience.
In Trump's Taiwan Kerfuffle, Beijing Has Been Uncharacteristically Measured
Some are in an uproar over President-elect Donald Trump's phone call to Taiwan's president. Yet the Chinese leadership has shown no interest in escalating the matter.
In Victory For Protesters, Army Corps Denies Easement For Dakota Pipeline
The Army Corps of Engineers has denied an easement for construction of the Dakota Access Pipeline, essentially halting the construction of the oil pipeline near the Standing Rock Sioux Reservation.
Firefighters Continue Search For Victims In Deadly Oakland Warehouse Fire
The search continues for victims of a fire that swept through an artists' collective in Oakland, Calif., killing at least 30 people. The toll is expected to rise.
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