Augmented Reality Will Put Local SEO On Steroids
Augmented Reality Will Put Local SEO On Steroids written by Guest Post read more at Duct Tape Marketing Augmented reality has recently grown from the far-flung corners of geek world to become a surging phenomenon that is threatening to burst into popular culture. Pokemon Go, an AR based gaming app, generated huge traction subsequent to its July 2016 launch. The free-to-play location-based game saw millions engage in the interactivity of augmented reality like […]
The Bots Are Coming and They Will Take Few Prisoners
The Bots Are Coming and They Will Take Few Prisoners written by John Jantsch read more at Duct Tape Marketing I wrote recently about disruption and its impending escalation. Not that the idea is that new, its just come into hyper-focus. You could make a case that the recent divisive election in the U.S. was as much a result based 0n disruption as it was on politics. People have been displaced, and few things […]
Weekend Favs February 4
Weekend Favs February 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Entrepreneurial Lessons Through Craft Beer
Entrepreneurial Lessons Through Craft Beer written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJohn Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of your unique position in messaging and publicity. Of course, you may also find that you spend a whole lot of extra time getting people to understand your concept. The payoff, […]
How to Diagnose Your Traffic Issues with These SEO Tools
How to Diagnose Your Traffic Issues with These SEO Tools written by Guest Post read more at Duct Tape Marketing Believe it or not, SEO is not a rocket science. In most cases, it comes down to the most obvious common sense things, like easy-to-understand website structure, well-written relevant copy, carefully picked descriptive page titles, etc. Some more complicated problems may occur (those that require professional help) from time to time, but in most cases, […]
Weekend Favs January 28
Weekend Favs January 28 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Take Complete Charge of Your Content
Take Complete Charge of Your Content written by Guest Post read more at Duct Tape Marketing In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall,the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable. Brands, big […]
The Secret to Business Growth
The Secret to Business Growth written by John Jantsch read more at Duct Tape Marketing There are countless books, websites, and even podcasts dedicated to the topic of business growth. (Or its second cousin twice removed growth hacking) Most of this teaching focuses on things such as the building blocks necessary to scale a business, the proven tactics required to employ robust lead generation funnels, or the people management […]
To Outsource or to Not Outsource Now That is a Question
To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing Content marketing has experienced a clear and sharp increase in popularity over the last few years and who can be surprised when content marketing costs roughly 62% less than traditional marketing and generates almost three times more leads? Not only is it cost effective, but content marketing also provides a wealth of benefits such as […]
Speaking, Storytelling, and Making Sense of the World
Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
9 digital marketing trends to stay on top of in 2017
Reading Time: 8 minutesExpert: Rand Fishkin, Founder, MOZ Note: This section was originally published in Rands post on the Moz Blog 8 Predictions.Read blog postabout:9 digital marketing trends to stay on top of in 2017 The post 9 digital marketing trends to stay on top of in 2017 appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
5 test results that made us say A-ha! in 2016
Reading Time: 11 minutesA-ha! moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the.Read blog postabout:5 test results that made us say ‘A-ha!’ in 2016 The post 5 test results that made us say ‘A-ha!’ in 2016 appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
Trump's Criticism Of Judges Is Shameful, Former Reagan Official Says
Donald Trump lambasted the judge that overruled his ban on some immigrants. Steve Inskeep talks to Charles Fried, who was the solicitor general for Ronald Reagan, who says Trump has gone too far.
With Travel Ban Blocked, Syrian Refugees Arrive In New York To Start A New Life
Members of a Syrian refugee family who arrived at New York's JFK Airport on Monday were excited to be headed for a new home in Syracuse, and to give their children a good future in the U.S.
Obamacare Helped The Homeless, Who Now Worry About Coverage Repeal
Among those who benefited from Obamacare are many homeless people who were able to get Medicaid for the first time. Some are worried about what a repeal of the Affordable Care Act could mean.
Albright And Other Former Diplomats Urge Court To Reject Travel Ban
David Greene talks to former Secretary of State Madeleine Albright, who is one of 10 former diplomatic and national security officials to call on an appeals court to rule against key parts of the ban.
Democrats Conduct All-Night Session To Try To Stop DeVos Confirmation
Democrats spent the night on the Senate floor to oppose the nomination of Betsy DeVos as education secretary. Two Republicans say they won't support her nomination.
Republican Sen. Lankford Confirms Support For Betsy DeVos As Education Secretary
Steve Inskeep talks to Republican Senator James Lankford of Oklahoma about Betsy DeVos, President Trump's nominee to lead the education department. While he supports her nomination, two GOP senators say they won't vote to confirm her.
Wayuu Calamity Shines A Light On Colombia's Forgotten Rural Poor
The economic meltdown in Venezuela is contributing to Indian children across the border in Colombia dying. Health experts say the Wayuu tribe has been particularly hard-hit.
Israel's Parliament Passes Controversial Settlement Law Retroactively
The Israeli parliament has approved thousands of homes for Jewish settlers that had been built without permission in the West Bank. Palestinians condemned the law.
Amnesty International: Syria Used Saydnaya Prison To Murder Civilians
A new report by Amnesty International alleges the Syrian government conducted systematic attacks against its civilian population including torture and extermination carried out at a military prison. Steve Inskeep talks to the report's author Nicolette Waldman.
Iraqi Lawmaker And Yazidi Activist Is Caught Up In Trump's Travel Ban
Steve Inskeep and Rachel Martin have the story of Vian Dakhil, who's a member of the Iraqi Parliament and is a Yazidi activist, who was invited to receive an award and speak at the U.S. Capitol.
Haitians Denied Entry Into The U.S. May Have To Start New Lives In Mexico
With the U.S. denying humanitarian entry to Haitians and stepping up deportations, nearly 5,000 are trapped on the U.S. border in Tijuana, Some are resigned to starting new lives in Mexico.
Not Every Trump Outrage Is Outrageous, Tom Nichols Says
David Greene talks to Tom Nichols, an author and professor at the Naval War College, who says the public and the media need to take a step back and a long breath when thinking about President Trump.
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