Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day
Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day written by Guest Post read more at Duct Tape Marketing Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]
The Rules of Effective Copywriting
The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJoanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]
The Key to Ranking Your Local Business in Google
The Key to Ranking Your Local Business in Google written by John Jantsch read more at Duct Tape Marketing For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that […]
Weekend Favs November 26
Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Why You Must Address Problems Before You Can Offer Solutions
Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone wholl listen. Thats the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]
How to Successfully Scale Your Business
How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]
The Power of Proactive Customer Service
The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing Are you happy now? Or simply, happy overall? As a company, you dont just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customers satisfaction throughout his or her entire journey with a company is 30% more predictive of overall […]
Weekend Favs November 19
Weekend Favs November 19 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
A day in the life of an optimization champion
Reading Time: 9 minutesThe biggest challenge in working with any partner is response time: me responding in time, them responding in time. Im.Read blog postabout:A day in the life of an optimization champion The post A day in the life of an optimization champion appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
The Electric Blue Polar Cloud Season Came Early This Year
Noctilucent clouds, high-altitude clouds that appear to glow in the sky at night, usually show up in the Southern Hemisphere summer. Satellite images showed them covering Antarctica in early November.
This Week In Race: Dog Whistles, Dreamers And Dead Dictators
Pipeline and prisons and tantrums at Starbucks: these are a few of our favorite stories this week.
Pedophilia Scandal Sends Shock Waves Through U.K. Soccer
After a former pro player went public with allegations he had been sexually abused as a child by a well-regarded coach, a wave of similar reports emerged. One player says he was paid for his silence.
Americans Don't Trust Scientists' Take On Food Issues
A new survey finds strong public support for organic food, and suspicion of GMOs regardless of whether people vote Republican or Democratic. Also, people don't trust scientists much at all.
Prosecutors Agree To Drop Assault Charges Against Former Cleveland QB Johnny Manziel
Dallas County prosecutor agreed to drop assault charges against the former Browns quarterback, as long as meets conditions such as attending an anger management course and a substance abuse program.
Why U.S.-Philippine Relations Could Improve Under Trump Presidency
U.S. criticism of the drug war in the Philippines has caused a profound souring of relations with the country, but Donald Trump's presidency could have a positive impact.
Pipeline Protests Prompt Calls For More Coverage
NPR has produced roughly 50 newsmagazine and online stories about the pipeline protests so far.
U.N. Finally Apologizes For Cholera In Haiti. But Omits One Point
On Thursday, Ban Ki-moon apologized to the Haitian people: "We simply did not do enough with regard to the cholera outbreak."
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- Conduct research: Preferences, needs, and demographics of your existing and potential customers/business partners.
- Communicate your company's message: ex) Biography, mission statement, information about products, services, or business opportunity
- Article marketing, which involves writing articles related to your business and having them published online on syndicated article sites. These articles then have a tendency to spread around the Internet since the article services permit re-publication provided that all of the links in the article are maintained. Article marketing can result in significant traffic to your website, and the distribution of syndicated articles can promote your brand to a wide audience.
- Classified Ads, which is the online equivalent to placing small ads in newspapers or magazines. There are plenty of free online classified ads sites that you can promote your business on by category and really target your audience.
By consistently applying these fundamental Internet marketing strategies to your business you will see an increase in the traffic to your website which you can turn into customers and/or partners. Each technique has its benefits and some may work better for you than others. Also, different online marketers will have varying results with the different techniques in their Internet marketing game plan. So, it is extremely important for you to use Site Traffic Analysis tools that will give you a clear indication as to where you are getting the bulk of your traffic from. This will let you focus on what works best and maximize your results. Cheers!
- Blogging, which is the act of posting comments, expressing opinions or making announcements and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product, service, or business opportunity online.
Having an online marketing plan is essential to stay competitive in the 21st century. Essentially, Internet marketing can help your business by using the Internet to do one or more of the following:
- Building a website, consisting of text, images, and possibly audio/video elements used to convey your message online and inform existing and potential customers of the features and benefits of doing business with you. The website has your contact information clearly displayed and may also include the ability to capture visitors contact information thereby allowing you to keep in touch with them via email. Websites are the Internet equivalents of offline brochures or mail order catalogues and they are a great way to establish your business identity.
- Email marketing, which is a method of distributing information and getting feedback from customers about your product, service, or business opportunity through Email. Interested parties can subscribe to your mailing list through an opt-in form that is prominently displayed on your web site. You can use an Autoresponder (software program) to send emails out to your prospect list, even when you're not at a computer. What you do is you create, lets say, a seven-part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day over the course of a week. So you write the emails one time and then anyone joining that list will automatically be sent those emails for the next seven days. This doesn't matter if you're online or if you're away from the computer. They will get sent automatically. They also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger. Email marketing is essentially the online equivalent of direct mail marketing.
- Social Bookmarking, a method for you to search, store, and organize bookmarks of web pages on the Internet. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine. You can store links to your blog,press releases,and articles in these Social bookmarking sites and allow others to search them.
- Search Engine Marketing (SEM), which is marketing your website online via search engines, either by improving the site's natural ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings.
- Sell products and services on your web site or for other vendors on their sites.
- Social Networking that can put you in touch with old friends and help you establish relationships with new prospective customers and business partners all over the world. You can set up a personal profile, display your photos, educational info, business info, website URL and email address, audio and video files etc.Facebook and Twitter are the most popular social networking sites and using them properly can greatly enhance your presence online.
- Press releases, which involve placing a newsworthy story about your company, website, products/services, or any related events with on online wire service.
- Banner advertising, which is the placement of ads on a website for a fee. The offline equivalent of this form of online marketing would be traditional ads in newspapers or magazines.
- Share ideas and experiences with others in order for you to build valuable relationships that are vital for success in any business
- Forum Marketing, where you can participate in discussion boards on a number of subjects relating to your business. Leaving your URL at the end of all your posts is an excellent way of creating many back links online that readers can click on and visit your web site long after you have posted your entry in the forum.
Gopal (The Musical Mad Scientist & Entrepreneur)
- Sell advertising space on your web site and/or other sites over the Internet.
There are many elements to marketing online, but the core concepts are essentially the same. Here are the most popular techniques used by Internet marketers.