Page One on Google Is Your New Business Card
Page One on Google Is Your New Business Card written by John Jantsch read more at Duct Tape Marketing Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesnt matter if your best client tells their best friend you are the most […]
Building a Good Life
Building a Good Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]
How to Train Your Referral Partners in Just 2 Steps
How to Train Your Referral Partners in Just 2 Steps written by Guest Post read more at Duct Tape Marketing Have you ever met someone at a networking event and hit it off? You schedule a time to meet over coffee or lunch… The meeting goes fabulously well. You both leave agreeing to find “mutually beneficial” ways to help each other, and then… Crickets. Your new partneris suddenly whisked into the witness protection program. She’s […]
5 Under Used Strategies to Make Your Customers Feel Valued
5 Under Used Strategies to Make Your Customers Feel Valued written by Guest Post read more at Duct Tape Marketing Theres a misconception that great customer service requires endless resources and personnel, complex software systems, and outsourced call centers. While those tools can certainly help large corporations feel more connected to their clients perhaps increasingly so through automation and social media bots to jump on quick replies there are still few substitutes for human […]
The Power of Proactive Customer Service
The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing Are you happy now? Or simply, happy overall? As a company, you dont just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customers satisfaction throughout his or her entire journey with a company is 30% more predictive of overall […]
Weekend Favs December 10
Weekend Favs December 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day
Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day written by Guest Post read more at Duct Tape Marketing Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]
Disrupt or be Disrupted
Disrupt or be Disrupted written by John Jantsch read more at Duct Tape Marketing In a few short years much of what you do, make, fix, sell, and ship, wont mean much to anyone. In fact, theres a pretty good chance that if you stay put doing whatever it is your business does right now youll be out of business. If you want to survive, let alone thrive, […]
Weekend Favs December 3
Weekend Favs December 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Marketing Insights to Increase Growth and Exposure
Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100. My guest […]
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
How to navigate the murky waters of marketing ROI
Reading Time: 6 minutesThe ROI of conversion optimization is tangible and easy to prove because it’s baked into the strategy itself. With most.Read blog postabout:How to navigate the murky waters of marketing ROI The post How to navigate the murky waters of marketing ROI appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
Failed Cease-Fire Prevents Thousands From Escaping Aleppo
As the world watches, NPR international reporter Alison Meuse talks with Here & Now's Robin Young about the latest on the humanitarian crisis in the city.
Voices From East Aleppo: 'They Gave Us 2 Choices Only Leave Or Die'
Tuesday, there was word of a cease-fire brokered by Russia and Turkey. It appears to have fallen apart and plans to evacuate residents have stalled. People inside Aleppo describe the situation to NPR.
'The Daily Show' Host Trevor Noah On What It Means To Be 'Born A Crime'
Noahs new memoir details his early years in South Africa, where he navigated extreme poverty, hunger, racism, domestic violence and even a stint in prison.
South Sudan On Brink Of 'Rwanda-Like' Genocide, Commission Warns
In a meeting of the U.N. Human Rights Council, commission chief Yasmin Sooka reported murder and rape on an "epic" scale. "We are running out of adjectives to describe the horror," she said.
Interest Rate Hike Expected Wednesday; Investors Await Move By Federal Reserve
The rates decision will be announced at 2 p.m. ET; Fed Chair Janet Yellen will hold a news conference 30 minutes later.
Post-Election Solidarity: A Woman Cooks For Her LGBTQ Community
When people feel isolated, a home-cooked meal can be a reminder they're not alone. So one New Yorker offered to cook and deliver meals for free to LGBTQ people in her area. The idea quickly caught on.
Bashar Assad Claims A Major Victory, But Syria's War Isn't Over
The Syrian leader is in his strongest position in years. He can claim control of the biggest cities, but the rebels are still a threat in the countryside and the Islamic State holds eastern Syria.
A Critic's Year-End 'Ghost File': Books, Movies And TV Shows He Didn't Review
Every year, Fresh Air critic John Powers is haunted by all the terrific things he didn't get a chance to talk about on air. As 2016 winds down, he "un-haunts" himself with these six recommendations.
Cuisinart Recalls Millions Of Food Processor Blades After 30 Reports Of Lacerations
Before using your food processor for holiday treats in the next few weeks, you might want to make sure the blade hasn't been recalled for dozens of mouth lacerations.
Fed Poised To Raise Rates For 2nd Time In 10 Years
Here & Now's Jeremy Hobson asks economist Diane Swonk what to expect ahead of Fed Chair Janet Yellen's announcement on interest rates later Wednesday.
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New. NetSuite's marketing automation software automates your entire process. Campaign and Management. Create and track highly targeted campaigns.
You'll have to go through this process for each different link on your social media properties. So two for Twitter, changing the Campaign Content field for each kind, and for each Facebook link and Flickr link you'll post.
There are many factors involved in tracking social media marketing success, like engagement and reputation, but one one metric that's simple to track is inbound referrals to your website. A large percentage of social media marketing activity involves promoting your website to your target audience, so you absolutely must know what traffic is coming from where.
Step 3: a guide to the URL Builder
Additionally, you can view the Campaigns based on the other dimensions you set when building the URL, namely source, medium, and ad content.
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Is your small business wasting time and money on social media marketing? Many small business owners post links on social media sites like Twitter and Facebook, but have no conception of what's supporting their marketing objectives and what is waste, or even how to determine which analytics are important.
[Problem #1] How To Find Interested Facebook Users
Step 6: Once your links are in the wild, you can move on to the exciting part: tracking the campaign results. Login to your Google Analytics account and click on "Traffic Sources" in the navigation on the left. The two sub-sections of interest in our case are "Campaigns" and "Ad Versions." These reports will quickly overview the progress of your campaigns and the versions of your links you've posted on the social networks.
Step 4: As you can see, this analytics systems results in a large inventory of URLs. To keep track of what values you've used for each tracking parameter, setup a spreadsheet that store each value used. Use the furthest-right column to leave yourself notes about how each URL was used, where and when. Again, the initial setup is a bit time consuming, but your efforts will provide solid social media analytics so you can focus your marketing efforts on activities that bring results.
Step 7: Watch your campaign for the next days and weeks to see which links are driving traffic to your website. Maybe you find that posting image links in your Facebook status drives twice the traffic as the Flickr photos, so you spend more time on that approach. Any combination of results is possible, but without analytics and metrics, you are completely in the dark about the effectiveness of your small business social media marketing efforts.
Here's a quick tutorial on how to setup your small business social media tracking and analytics system.
Now you're ready to begin tracking and measuring the effectiveness of your small business social media marketing efforts.
Step 5: Now that you have your list of URLs in your handy spreadsheet, implement them on your target social media sites.
Now Pay Close Attention -Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #2] How To Bring Them To Become Your Fans
Step 2: Your small business has a decent following on Twitter and and active fan group of Facebook, so they will be the primary target of your social media marketing activities. You also post images of your products on Flickr, so you'll track inbound links from there as well.