Disrupt or be Disrupted
Disrupt or be Disrupted written by John Jantsch read more at Duct Tape Marketing In a few short years much of what you do, make, fix, sell, and ship, wont mean much to anyone. In fact, theres a pretty good chance that if you stay put doing whatever it is your business does right now youll be out of business. If you want to survive, let alone thrive, […]
Why You Must Address Problems Before You Can Offer Solutions
Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone wholl listen. Thats the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]
The Power of Proactive Customer Service
The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing Are you happy now? Or simply, happy overall? As a company, you dont just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customers satisfaction throughout his or her entire journey with a company is 30% more predictive of overall […]
The Rules of Effective Copywriting
The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJoanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]
5 Under Used Strategies to Make Your Customers Feel Valued
5 Under Used Strategies to Make Your Customers Feel Valued written by Guest Post read more at Duct Tape Marketing Theres a misconception that great customer service requires endless resources and personnel, complex software systems, and outsourced call centers. While those tools can certainly help large corporations feel more connected to their clients perhaps increasingly so through automation and social media bots to jump on quick replies there are still few substitutes for human […]
Optimizing Marketing Resources What to Automate and What Your Team Needs to Handle
Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle written by Guest Post read more at Duct Tape Marketing When you work in a small marketing department with a shoestring budget, youre often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, Ive gotten lucky and also learned the hard way about which processes should and should not be automated. […]
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
A day in the life of an optimization champion
Reading Time: 9 minutesThe biggest challenge in working with any partner is response time: me responding in time, them responding in time. Im.Read blog postabout:A day in the life of an optimization champion The post A day in the life of an optimization champion appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
Alabama Inmate Coughed, Heaved For About 13 Minutes During Execution
Ronald Bert Smith Jr. died by lethal injection late Thursday night, after the U.S. Supreme Court declined to stay his execution. A judge sentenced Smith to die for murdering a man in 1994.
Remembering Reporter And Essayist Alice Furlaud
Furlaud reported for NPR from Paris for many years before moving with her husband to Cape Cod. She was 87.
NPR News Nuggets: Purple Lights, Christmas Cheer & Top Selling CD Of 2016
Here's a quick roundup of some of the mini-moments you may have missed on this week's Morning Edition.
Recommended Dose's Favorite Electronic Albums Of 2016
We're not anointing the best. We're telling you what amazed us in a difficult year music by visionary women and men.
Las Vegas Casinos Take A Gamble And Charge For Parking
Robert Rippee of the University of Nevada, Las Vegas, tells Here & Now's Jeremy Hobson about how the city is continuing to grow and respond to changing demographics.
Emotional First Week At Dylann Roof Trial In Charleston
Jurors this week heard emotional testimony from one of the only survivors of the shooting, Felicia Sanders, who called Roof "evil."
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