5 Local SEO Mistakes to Avoid in 2017
5 Local SEO Mistakes to Avoid in 2017 written by Guest Post read more at Duct Tape Marketing As you begin to gear up for a successful 2017 for your business, one very important thing you need to address is your local SEO. Here are a few key local SEO facts you should know: The Google 2-pack (which is Googles organic listing of two local businesses) appears at the top of 93 percent […]
Augmented Reality Will Put Local SEO On Steroids
Augmented Reality Will Put Local SEO On Steroids written by Guest Post read more at Duct Tape Marketing Augmented reality has recently grown from the far-flung corners of geek world to become a surging phenomenon that is threatening to burst into popular culture. Pokemon Go, an AR based gaming app, generated huge traction subsequent to its July 2016 launch. The free-to-play location-based game saw millions engage in the interactivity of augmented reality like […]
Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy
Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy written by Guest Post read more at Duct Tape Marketing Gone are the days of the usefulness of printed phone books. The only use for them these days is for your grandparents (who may not even have a cell phone), to raise your computer monitor, hold open a door or prop up your feet. (Go ahead, look around your office!) The modern-day online equivalent of […]
Entrepreneurial Lessons Through Craft Beer
Entrepreneurial Lessons Through Craft Beer written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJohn Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of your unique position in messaging and publicity. Of course, you may also find that you spend a whole lot of extra time getting people to understand your concept. The payoff, […]
The Bots Are Coming and They Will Take Few Prisoners
The Bots Are Coming and They Will Take Few Prisoners written by John Jantsch read more at Duct Tape Marketing I wrote recently about disruption and its impending escalation. Not that the idea is that new, its just come into hyper-focus. You could make a case that the recent divisive election in the U.S. was as much a result based 0n disruption as it was on politics. People have been displaced, and few things […]
Weekend Favs January 21
Weekend Favs January 21 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Weekend Favs January 14
Weekend Favs January 14 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
How to Diagnose Your Traffic Issues with These SEO Tools
How to Diagnose Your Traffic Issues with These SEO Tools written by Guest Post read more at Duct Tape Marketing Believe it or not, SEO is not a rocket science. In most cases, it comes down to the most obvious common sense things, like easy-to-understand website structure, well-written relevant copy, carefully picked descriptive page titles, etc. Some more complicated problems may occur (those that require professional help) from time to time, but in most cases, […]
Weekend Favs January 28
Weekend Favs January 28 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Get Rich Today by Teaching
Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withDanny Iny Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been raised and […]
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
9 digital marketing trends to stay on top of in 2017
Reading Time: 8 minutesExpert: Rand Fishkin, Founder, MOZ Note: This section was originally published in Rands post on the Moz Blog 8 Predictions.Read blog postabout:9 digital marketing trends to stay on top of in 2017 The post 9 digital marketing trends to stay on top of in 2017 appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
5 test results that made us say A-ha! in 2016
Reading Time: 11 minutesA-ha! moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the.Read blog postabout:5 test results that made us say ‘A-ha!’ in 2016 The post 5 test results that made us say ‘A-ha!’ in 2016 appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
Top Tech Company Leaders Say They Would Not Exist Without Immigrants
Google, Apple, Facebook and Twitter are among companies in the tech and travel sectors which had a strong and swift reaction to President Donald Trump's executive orders on refugees and immigration.
Syrian Refugees Left With Questions After Immigration Halt
The temporary suspension of immigrants from Syria has left some refugees stuck in Lebanon, wondering what is next.
Former Attorney General Calls Vetting Immigrants A 'Delicate Process'
Former Attorney General Alberto Gonzales, who served under the George W. Bush administration, talks about President Donald Trump putting chief strategist Steve Bannon on the National Security Council.
Author Reza Aslan Says Executive Order Has Already Affected His Family
Writer Reza Aslan talks about Trump's executive actions affecting refugees. Aslan is an Iranian-American scholar of religious studies, best-selling author and host of the upcoming CNN series Believer.
Trump Administration Officials Defend Immigration Executive Order
Trump administration officials Kellyanne Conway, Sean Spicer and Reince Preibus spoke on Sunday talk shows and defended the recent executive order barring refugees from entering the country.
Protests Against Immigration And Refugee Executive Orders Continue At Aiports
NPR's Kirk Siegler reports from Los Angeles International Airport where protesters have gathered to speak out against President Trump's immigration suspension.
National Review Writer Says Restrictions On Refugees Are Moderate
David French, staff writer of the National Review, makes the case in his latest article that while the roll out of the executive order was flawed, the reaction is overblown.
Syrian Family Forced To Return To Middle East After Arriving In Philadelphia
Sarah Assali's Syrian family arrived in Philadelphia Saturday morning. The family was sent back to Qatar by U.S. border officials before New York Federal Judge Ann Donnelly's order could help them.
Dispatches Of Discontent: Protesters Of Immigration Ban Take To The Streets
Demonstrations against President Trump's executive order, which began Saturday outside airports, have now taken to the streets in cities across the U.S. Here's a glimpse of the protests.
As Protests Emerge, Brothers Agree To Give Trump Administration A Chance
Supporters of President Donald Trump talk about his first week in office especially the executive orders he signed regarding immigration and refugees.
Protests Against Immigration And Refugee Executive Orders Continue Across The Country
The latest news on how President Donald Trump's ban on refugees from seven Muslim-majority countries is being carried out nationwide.
ACLU Attorneys Plan To Challenge Legality Of Immigration Executive Order
Lee Gelernt of the American Civil Liberties Union gives a legal analysis of the immigration ban. He is an attorney who helped get a federal judge to temporarily halt President Trump's bans.
'Big Brutus,' World's Largest Electric Shovel Turned Into Museum
Big Brutus is the world's largest electric shovel, standing 16 stories in the fields of southeast Kansas. The coal mine it helped dig has long been shut down, and Brutus has been turned into a museum.
Trump Aims For Big Splash In Taking On Terror Fight
The new president's high-profile approach to fighting terror contrasts from the quieter strategy of his predecessor. Trump's style seeks bigger gains but could also mean taking bigger risks.
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