To Outsource or to Not Outsource Now That is a Question
To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing Content marketing has experienced a clear and sharp increase in popularity over the last few years and who can be surprised when content marketing costs roughly 62% less than traditional marketing and generates almost three times more leads? Not only is it cost effective, but content marketing also provides a wealth of benefits such as […]
Weekend Favs January 28
Weekend Favs January 28 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
The Secret to Business Growth
The Secret to Business Growth written by John Jantsch read more at Duct Tape Marketing There are countless books, websites, and even podcasts dedicated to the topic of business growth. (Or its second cousin twice removed growth hacking) Most of this teaching focuses on things such as the building blocks necessary to scale a business, the proven tactics required to employ robust lead generation funnels, or the people management […]
How to Diagnose Your Traffic Issues with These SEO Tools
How to Diagnose Your Traffic Issues with These SEO Tools written by Guest Post read more at Duct Tape Marketing Believe it or not, SEO is not a rocket science. In most cases, it comes down to the most obvious common sense things, like easy-to-understand website structure, well-written relevant copy, carefully picked descriptive page titles, etc. Some more complicated problems may occur (those that require professional help) from time to time, but in most cases, […]
Entrepreneurial Lessons Through Craft Beer
Entrepreneurial Lessons Through Craft Beer written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJohn Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of your unique position in messaging and publicity. Of course, you may also find that you spend a whole lot of extra time getting people to understand your concept. The payoff, […]
Speaking, Storytelling, and Making Sense of the World
Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]
Weekend Favs February 4
Weekend Favs February 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Take Complete Charge of Your Content
Take Complete Charge of Your Content written by Guest Post read more at Duct Tape Marketing In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall,the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable. Brands, big […]
The Bots Are Coming and They Will Take Few Prisoners
The Bots Are Coming and They Will Take Few Prisoners written by John Jantsch read more at Duct Tape Marketing I wrote recently about disruption and its impending escalation. Not that the idea is that new, its just come into hyper-focus. You could make a case that the recent divisive election in the U.S. was as much a result based 0n disruption as it was on politics. People have been displaced, and few things […]
Augmented Reality Will Put Local SEO On Steroids
Augmented Reality Will Put Local SEO On Steroids written by Guest Post read more at Duct Tape Marketing Augmented reality has recently grown from the far-flung corners of geek world to become a surging phenomenon that is threatening to burst into popular culture. Pokemon Go, an AR based gaming app, generated huge traction subsequent to its July 2016 launch. The free-to-play location-based game saw millions engage in the interactivity of augmented reality like […]
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
9 digital marketing trends to stay on top of in 2017
Reading Time: 8 minutesExpert: Rand Fishkin, Founder, MOZ Note: This section was originally published in Rands post on the Moz Blog 8 Predictions.Read blog postabout:9 digital marketing trends to stay on top of in 2017 The post 9 digital marketing trends to stay on top of in 2017 appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
5 test results that made us say A-ha! in 2016
Reading Time: 11 minutesA-ha! moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the.Read blog postabout:5 test results that made us say ‘A-ha!’ in 2016 The post 5 test results that made us say ‘A-ha!’ in 2016 appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
Should Anyone Expect Pop Stars To Lead The Resistance?
Lady Gaga's Super Bowl halftime performance was possibly progressive, definitely patriotic and ultimately open-ended. Gaga played to the masses, and left the messages mixed.
Trump Says Media Fail To Report Terrorist Attacks; White House Promises List
The president made the claim while speaking to troops at Central Command headquarters in Florida. Press secretary Sean Spicer later said the White House would give examples of underreported attacks.
Trump Makes First Visit To U.S. Central Command In Florida
President Trump visited U.S. Central Command in Florida Monday and met with troops for the first time as their commander-in-chief. He promised to always have their backs. Trump also had a message for ISIS.
Amnesty International Reports Organized Murder Of Detainees In Syrian Prison
A new report alleges there is a calculated campaign to round up, torture and murder people allegedly opposed to the Assad regime. Amnesty estimates 5,000 to 13,000 people executed from 2011 to 2015.
DOJ Files Brief In Appeals Court, Defending Trump's Immigration Executive Order
The 9th Circuit Court of Appeals will hear oral arguments by phone on Tuesday at 6 p.m. ET in the controversial travel ban's latest test. A district court judge halted the executive order on Friday.
Justice Department Urges Appeals Court To Reinstate Travel Ban
The Justice Department filed a brief with a federal appeals court Monday considering whether to overrule a judge's temporary stay on President Trump's executive actions on immigration.
This Detroit Pop-Up Dinner Series Protests Trump's Travel Ban One Dish At A Time
Peace Meal Kitchen began as a way to use food to dispel misconceptions about Iran, an oft-misunderstood region. In the wake of new immigration restrictions, its mission has morphed.
Puppets Join Chance The Rapper In 'Same Drugs' Video
The wistfully nostalgic cut from Coloring Book gets a wistfully nostalgic video, featuring Chance The Rapper at the grand piano with a few furry friends.
If America's No.1, Who's No. 2? European Nations Compete For The, Uh, Honor
"We totally understand it's going to be America First," a Dutch show said two weeks ago. "But can we just say The Netherlands Second?" Now they've got competition, as other countries join the fray.
Senate Dogged By Delays In Confirming Trump Cabinet Nominees
President Trump enters the third week of his presidency with only a handful of his cabinet secretaries in place. NPR takes a look at what's behind the delay.
World Track And Field Body Maintains Russian Suspension From Competition
The International Association of Athletics Federations found Russia had not reformed its state-sponsored track and field programs sufficiently to warrant reinstatement into international competition.
'Iconic' And 'Loveable': Remembering An Elderly Lungfish Named 'Granddad'
Chicago's Shedd Aquarium released an obituary of more than 1,000 words for the recently departed 4-foot-long fish. It had arrived before the 1933 World's Fair, and was seen by some 104 million guests.
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