6 Tactics for Turning Your Website into a Lead Generating Machine
6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell. All website owners want this dream, but they […]
Getting Found Online Depends on You Doing These Five Things
Getting Found Online Depends on You Doing These Five Things written by Guest Post read more at Duct Tape Marketing Serious entrepreneurs know that the key to scaling a company is having a strong online presence. But the thought of competing for attention online sounds about as easy as getting the attention of your friend across the room at a Justin Bieber concert. Theres lots of noise, lots of motion, and a lot of distraction. […]
Why Your Website Needs a Storyteller Instead of a Designer
Why Your Website Needs a Storyteller Instead of a Designer written by John Jantsch read more at Duct Tape Marketing Your website is the hub of your online presence period. (Well, maybe thats not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]
Weekend Favs January 7
Weekend Favs January 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
The Importance of Choosing Yourself
The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucheris the author of many books includingChoose Yourself, a Wall […]
Shifting Your Mindset for Business Success
Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so. So, what if, instead […]
Weekend Favs December 31
Weekend Favs December 31 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Good Customer Service: Are You Doing It Right?
Good Customer Service: Are You Doing It Right? written by Guest Post read more at Duct Tape Marketing Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Chances are, your mission statement or company vision includes something about customer service. You may even have customer service-related quotes around the office. But how often, if […]
Weekend Favs December 24
Weekend Favs December 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
What I Want for You Most in 2017
What I Want for You Most in 2017 written by John Jantsch read more at Duct Tape Marketing Im afraid this isnt going to be the typical end of the year wrap-up/prediction post. Nothing wrong with those, Ive done them in the past, but today I simply want to share what I hope. I hope this for my own business, and I hope this for anyone struggling to make meaning, get unstuck, grow, […]
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
How to navigate the murky waters of marketing ROI
Reading Time: 6 minutesThe ROI of conversion optimization is tangible and easy to prove because it’s baked into the strategy itself. With most.Read blog postabout:How to navigate the murky waters of marketing ROI The post How to navigate the murky waters of marketing ROI appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
In Transit, Taiwan President Set To Stop In U.S. Much To China's Displeasure
Tsai Ing-wen is on her way to Central America for a nine-day trip, but she will be stopping in Houston on the way. After a diplomatic dust-up last month, China is watching the trip closely.
Fresh Air Weekend: Lin-Manuel Miranda; 'La La Land' Director Damien Chazelle
Miranda weighs in about Disney, mixtapes and why he won't try to top the success of Hamilton. Chazelle discusses the brash, defiant and "almost avant-garde" nature of musicals.
Blast Hits Syrian Border Town, Killing At Least 43
A U.K.-based monitoring group says the explosion in rebel-held Azaz, on the border with Turkey, was caused by a fuel tanker rigged with a bomb. There has been no immediate claim of responsibility.
Actress And Broadway Star Kristin Chenoweth Plays Not My Job
Chenoweth, who is 4 feet 11 inches tall, gets quizzed on model and actress Brigitte Nielsen, who is 6 feet 11 inches tall. Originally broadcast Sept. 10, 2016.
Not My Job: Singer Trisha Yearwood Gets Quizzed On Unhappy Couples
Yearwood had a hit song called "How Do I Live Without You," so we've invited her to play game called "How Do I Live With You?" Originally broadcast Feb. 27, 2016.
Lawmakers Prepare For Tough Confirmation Battle For Rex Tillerson
Lawmakers have lots of questions for Donald Trump's pick for secretary of state, Rex Tillerson. The former ExxonMobil CEO has done business around the world, including with Russian President Putin.
Not My Job: Garth Brooks Gets Quizzed On Other Garths
There are a lot of other Garths out there, so we'll quiz the country superstar on three other notable Garths. Originally broadcast Nov. 19, 2016.
Not My Job: Three Questions For Actor Terry O'Quinn About Hair
Since O'Quinn doesn't have much going on in the hair department himself, we'll quiz him on Hair: The American Tribal Love-Rock Musical. Originally broadcast June 18, 2016.
Georgia County's Llama On The Lam
The sheriff's office in Oconee County, Ga., caught a runaway llama, after a caller reported that a "baby camel" had escaped. Chief Deputy Lee Weems talks about the county's loose llama problem.
What To Watch For In Sports This Year
In this week's sports roundup: The start of NFL playoffs, the fate of running back Joe Mixon, who was caught on video punching a woman in 2014, and a 105-year-old Frenchman still on his bike.
Students Zap Their Brains For a Boost, For Better Or Worse
Stimulating the brain with electrical currents is exploratory technology. But people are making and buying devices that do that for use at home and interest rises around exam time.
Bluff The Listener
Our panelists tell us three stories about Olympians experiencing trouble returning home from the Rio Games, only one of which is true.
Ethics Office Warns Confirmations For Trump Nominees Are Moving Too Fast
The head of the Office of Government Ethics writes that several nominees have not completed the required ethics review process or submitted financial disclosures. Hearings begin next week.
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I love the roundup! I'm always looking for new inspiration for my campaigns. Quick question though: I feel like a lot of email marketing content that I read. Send professional, mobile friendly campaigns and newsletters that are easily customizable with InfoUSA. Good writeup on email marketing. It can surely work as a handy guide for entrepreneurs who are in the pursuit of executing email marketing campaigns for their businesses. Professional real estate email flyers and marketing flyers. eCampaignPro provides everything you need to effectively market your business to a list of ever growing.
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Keeping these things in mind can help you create successful email marketing campaigns. Steps. unsolicited direct mail or traditional advertising and has revolutionized the. 4 Be sure to include a way for people to unsubscribe in all your email campaigns. Is your email marketing failing to produce the revenue you expect? Learn how to send email campaigns that deliver results with Campaigner.
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What is a 'Marketing Campaign' Marketing campaigns promote a product through different media, including television, radio, print and online platforms. Email Marketing; Online Advertising Law;. marketing is one of the most effective. informative content or early notification of special offers or campaigns In this article, Comm100 Email Marketing tells you the top 10 email marketing tips that can help you improve your email marketing campaign. InfoUSA helps you build campaigns using their email database. For return on investment, email may be the most cost-effective marketing channel ever. Sign up for GoDaddy Marketing services today to boost customer retention and to increase revenue.
Unleash our easy to use email marketing solution. Email marketing is a great way to reach your customers where they are without spending a lot. Your email campaigns should match your brands look and. Buying advertising lists is a waste of money and time. Follow up Targeted Email campaigns to the Recipients that opened on your campaign. We offer award-winning marketing services to small, medium and large corporations by creating thought-provoking campaigns, templates & much more. Campaign Monitor customers have sent over 4 million emails this year. Get inspired with some of our favorite 2016 marketing campaigns. When is the best time to send marketing campaigns? Lets visit some current email marketing trends that are creating shifts in open rates, and how the. Opt-in email marketing services and permission based email campaigns. Opt in advertising company with direct affordable prices and services. Above are a few shining examples of successful marketing campaigns. While they have some things in common, such as they are all designed to be responsive.
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Online advertising has become a staple for many small businesses. Because no other form of advertising has been able to provide a more complete strategy for marketing a small business than a well defined advertising campaign using online strategies. Many small companies start with pay per click advertising campaigns such as Google's Adwords, but often find themselves either unimpressed with the results or dramatically over budget on their initial campaign, and rarely make the attempt to try again.Many times however, the fault lies with the small business owner, too many keywords, no strategy and no research are the typical culprits in a failed pay per click advertising campaign. But the business owner can't take all the blame; he has a business to run. He has never had to be as intimately involved in his advertising before.And the advertising networks have as much culpability in a small business owner's failure to be successful as the business owner himself. You see, Google, Yahoo and Microsoft don't really get into the nuts and bolts of how to create a successful campaign, and there are strategic components within the network that are often hidden from users or not made available to the general public. The secret sauce if you will that that would help even master pay per click advertisers improve their campaigns much less new users.But there is plenty of upside, no other marketing platform has given the small business owner the opportunity to compete and win against the major corporations with million dollar ad budgets like PPC advertising has, you just have to do your homework. Here are a few quick tips and tricks to help you get the most out of your campaign.1. Using pay per click advertising is going to find the exact target customer who will buy your product, just make sure you give him what he wants on the landing page you sent him to from your ad. Nothing will turn off a prospective customer more than going to a page that has nothing to do with the reason they click the ad.2. You only want to bid on keywords that are the most relevant to your company's products or services.3. The more relevant you make the keyword, the higher your conversion ratio will be.4. Use an 800 number in the body of your ad to save yourself a few dollars on click throughs.5. The difference between a successful campaign and a failure will be a direct result of the effort you put in prior to the campaign launch so your homework and learn the program.6. If you don't have the time, then let someone else do it for you. At the end of the day making the right choices for your online advertising will come down to what provides your company with the highest ROI.7. Whatever you choose to do to market your company make sure you are tracking the results because you can't manage what you don't track.Seven strong ways to increase your conversion and help move the needle on your online advertising campaign for your small business.