Getting Started With Authority Marketing
Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to […]
Weekend Favs December 24
Weekend Favs December 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
How Customer Insight Can Boost Referral Marketing Effectiveness
How Customer Insight Can Boost Referral Marketing Effectiveness written by Guest Post read more at Duct Tape Marketing We all know that word-of-mouth is one of the best drivers of new customers. The problem is, most referral marketing systems are based on best-practice advice that quickly becomes stale. But referral marketing is important. According to research conducted by Heinz Marketing, 71% of companies report a higher number of conversions with a referral program. […]
Good Customer Service: Are You Doing It Right?
Good Customer Service: Are You Doing It Right? written by Guest Post read more at Duct Tape Marketing Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Chances are, your mission statement or company vision includes something about customer service. You may even have customer service-related quotes around the office. But how often, if […]
How to Engage with Customers Using Facebook Live Video
How to Engage with Customers Using Facebook Live Video written by Guest Post read more at Duct Tape Marketing Facebook Live is among one of the remarkable developments in the social media marketing world in 2016. According to Unmetric Discover, the number of brand mentions of Facebook Live to date is close to 40,000. One of the key features of live videos is its flexibility. It can be used for a wide range of […]
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
One Of The Last Shakers Dies
The nearly extinct American religious group with roots in 18th Century England has lost one of its last remaining members.
Ford Scraps Plans For Mexico Plant In Surprise Move
In a surprise move, Ford said Tuesday it is scrapping plans to build a $1.6 billion small car assembly plant in Mexico after criticism from Donald Trump about its decision to build the plant.
Fisk University Works To Move Past Cash-Strapped History
The Fisk Jubilee Singers famously saved Fisk University from financial ruin 150 years ago. But even now, the Nashville school's financial problems remain.
New York Governor Proposes Free College For Lower-Income Students
Democrat Andrew Cuomo says his plan would allow students from families earning less than $125,000 a year to attend state-run schools without paying tuition.
First Leader Outlines History Of Congressional Ethics Office
NPR's Audie Cornish talks to Leo Wise, who served as the first head of the Office of Congressional Ethics, about the history of the office.
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