The Marriage of Content & Images for Local SEO
The Marriage of Content & Images for Local SEO written by Guest Post read more at Duct Tape Marketing When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. However, at the Google Performance Summit this past May, the search engine giant shared several important statistics in terms of local search: Nearly a third of mobile searches are related to location. Location-related searches have been […]
The Importance of Choosing Yourself
The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucheris the author of many books includingChoose Yourself, a Wall […]
Why Your Website Needs a Storyteller Instead of a Designer
Why Your Website Needs a Storyteller Instead of a Designer written by John Jantsch read more at Duct Tape Marketing Your website is the hub of your online presence period. (Well, maybe thats not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]
Why You Need a Side Hustle
Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially […]
Weekend Favs January 7
Weekend Favs January 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance
5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance written by Guest Post read more at Duct Tape Marketing Smart marketers know they need to build a presence on the information giants, Facebook and Google, to remain relevant in todays digital age. Facebook and Google currently dominate online advertising, search, and traffic. The problem many businesses face is that the two companies constantly change their algorithms making it difficult for businesses to be found. […]
Getting Found Online Depends on You Doing These Five Things
Getting Found Online Depends on You Doing These Five Things written by Guest Post read more at Duct Tape Marketing Serious entrepreneurs know that the key to scaling a company is having a strong online presence. But the thought of competing for attention online sounds about as easy as getting the attention of your friend across the room at a Justin Bieber concert. Theres lots of noise, lots of motion, and a lot of distraction. […]
The Awesome Power of Daily Rituals
The Awesome Power of Daily Rituals written by John Jantsch read more at Duct Tape Marketing Habits are a powerful force of human nature for good or for bad. Much like animals in the wild, our habits cause us to behave in instinctive ways, often overriding the knowledge that we should act otherwise. A lot is asked of you as an entrepreneur, and its amazing how easy it is to […]
Weekend Favs January 14
Weekend Favs January 14 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
6 Tactics for Turning Your Website into a Lead Generating Machine
6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell. All website owners want this dream, but they […]
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
5 test results that made us say A-ha! in 2016
Reading Time: 11 minutesA-ha! moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the.Read blog postabout:5 test results that made us say ‘A-ha!’ in 2016 The post 5 test results that made us say ‘A-ha!’ in 2016 appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
A Wanderluster And A Wandering Eye
Dear Sugar Radio is a podcast offering "radical empathy" and advice for the lost, lonely and heartsick. Today the hosts consider if it's worth it to have a short relationship away from home.
What Brings Joy To Your Life? Here's One More Chance To Sell Us On It
Last month, we asked listeners to write noncommercial ads for the things money can't buy. The responses have been as diverse as they are delightful. But Sunday is the last day to submit your own.
How To Tell A Story Through Emails
Hey Harry, Hey Matilda is a funny and sometimes icky story of twins. It's told through the twins' emails and unfolds around a lie. Author Rachel Hulin tells Lulu Garcia-Navarro about her new novel.
Richmond, Va. Welcomes Youngest Mayor In Its History
Levar Stoney recently began serving as mayor of Richmond, Va. at age 35. He talks with Lulu Garcia-Navarro about his challenges and plans for the city in the next year.
A Testy Week Between Trump And The Media
The relationship between Donald Trump, members of his staff, and members of the press has been tested during a week of heated exchanges.
Iraqi Forces Retake Mosul University From ISIS, Military Spokesman Says
The capture of the campus marks a crucial step in the bloody, complex fight for the key Iraqi city. But tall challenges still remain for the country's special forces.
English Cathedral Welcomes Visitors With Unexpected Message
Visitors to Coventry Cathedral in England are met with a heartwarming message. Lulu Garcia-Navarro talks with the Rev. Kathryn Fleming about how it came to the cathedral.
Visitors To D.C. Prepare For Inauguration
We talked with some of the many people from out of town who are visiting Washington, D.C. to see Donald Trump's inauguration.
'Pretty Big Movement' Takes On Dance Company Stereotypes
A video of a dance company in New York has gone viral, with over 7 million views. Akira Armstrong explains why she founded the dance company for "full-figured" women, called "Pretty Big Movement."
Dozens Of Diplomats Gather In Paris For Israel-Palestinian Peace Talks
The summit, which U.S. Secretary of State John Kerry is attending, nevertheless does not include leaders from the two sides the diplomats mean to reconcile: Israel and Palestinians.
Vidya Vox Muses On Fusing Music Across Cultures
Lulu Garcia-Navarro speaks with Vidya Iyer, who goes by Vidya Vox, an Indian-born American singer who blends her two identities through YouTube music videos that amass millions of views worldwide.
Fashion And The First Lady
Soon-to-be First Lady Melania Trump is a former model and had her own QVC jewelry and watch collection. NPR takes a peek at the new first lady's style.
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