Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day
Stop Hoping For Referrals Build Your Referral Teams and Start Getting A Referral A Day written by Guest Post read more at Duct Tape Marketing Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]
The Rules of Effective Copywriting
The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJoanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]
The ROI of Lead Scoring
The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 a telling statistic on the priorities of the modern marketer. However, lead generation neglects acritical element for creating areal return on investment: lead scoring. As evidenced by the CMI study, many small business […]
How to Successfully Scale Your Business
How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]
Why You Must Address Problems Before You Can Offer Solutions
Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone wholl listen. Thats the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
How to navigate the murky waters of marketing ROI
Reading Time: 6 minutesThe ROI of conversion optimization is tangible and easy to prove because it’s baked into the strategy itself. With most.Read blog postabout:How to navigate the murky waters of marketing ROI The post How to navigate the murky waters of marketing ROI appeared first on WiderFunnel Conversion Optimization.
Who's Bill This Time
Bill Kurtis reads three quotes from the week's news.Rally Days Are Here Again; The Final Recountdown; So long, Fidel
Pop Culture Advent Calendar, Day 3: Two Of 'RuPaul's Drag Race All-Stars' Bring It
Alyssa Edwards. Tatianna. Rihanna's "Shut Up and Drive." This is what a lip-sync battle looks like, Jimmy Fallon.
Bluff The Listener
Our panelists read three stories about revenge, only one of which is true.
Not My Job: 'Good Wife' Star Alan Cumming Gets Quizzed On Bad Wives
This week, we invited Alan Cumming, actor, singer, author, director and proud son of Scotland, to play our quiz. He's now on tour performing songs from his new album, Alan Cumming Sings Sappy Songs.
Silicon Valley 'Bubble' Reflects On Role In Trump Era
Silicon Valley has been soul searching since the election last month. Tech entrepreneur Ben Parr tells Scott Simon that collaboration with Washington is needed in an age of accelerating technology.
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