The Awesome Power of Daily Rituals
The Awesome Power of Daily Rituals written by John Jantsch read more at Duct Tape Marketing Habits are a powerful force of human nature for good or for bad. Much like animals in the wild, our habits cause us to behave in instinctive ways, often overriding the knowledge that we should act otherwise. A lot is asked of you as an entrepreneur, and its amazing how easy it is to […]
Weekend Favs January 14
Weekend Favs January 14 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Get Rich Today by Teaching
Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withDanny Iny Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been raised and […]
Why You Need a Side Hustle
Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially […]
5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance
5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance written by Guest Post read more at Duct Tape Marketing Smart marketers know they need to build a presence on the information giants, Facebook and Google, to remain relevant in todays digital age. Facebook and Google currently dominate online advertising, search, and traffic. The problem many businesses face is that the two companies constantly change their algorithms making it difficult for businesses to be found. […]
Weekend Favs January 7
Weekend Favs January 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
The Marriage of Content & Images for Local SEO
The Marriage of Content & Images for Local SEO written by Guest Post read more at Duct Tape Marketing When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. However, at the Google Performance Summit this past May, the search engine giant shared several important statistics in terms of local search: Nearly a third of mobile searches are related to location. Location-related searches have been […]
Getting Found Online Depends on You Doing These Five Things
Getting Found Online Depends on You Doing These Five Things written by Guest Post read more at Duct Tape Marketing Serious entrepreneurs know that the key to scaling a company is having a strong online presence. But the thought of competing for attention online sounds about as easy as getting the attention of your friend across the room at a Justin Bieber concert. Theres lots of noise, lots of motion, and a lot of distraction. […]
Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy
Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy written by Guest Post read more at Duct Tape Marketing Gone are the days of the usefulness of printed phone books. The only use for them these days is for your grandparents (who may not even have a cell phone), to raise your computer monitor, hold open a door or prop up your feet. (Go ahead, look around your office!) The modern-day online equivalent of […]
6 Tactics for Turning Your Website into a Lead Generating Machine
6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell. All website owners want this dream, but they […]
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
5 test results that made us say A-ha! in 2016
Reading Time: 11 minutesA-ha! moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the.Read blog postabout:5 test results that made us say ‘A-ha!’ in 2016 The post 5 test results that made us say ‘A-ha!’ in 2016 appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
The top 3 mistakes that make your A/B test results invalid
Reading Time: 9 minutesLets say you have avoided the 2 mistakes Ive already discussed, and youre pretty confident about the results you see.Read blog postabout:The top 3 mistakes that make your A/B test results invalid The post The top 3 mistakes that make your A/B test results invalid appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
How Sport Chek is getting more value out of its value proposition
Reading Time: 2 minutesTL;DR Canadas largest sporting goods retailer has a multi-faceted optimization program, but two recent tests revealed impactful insights about the.Read blog postabout:How Sport Chek is getting more value out of its value proposition The post How Sport Chek is getting more value out of its value proposition appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
FDA Issues New Seafood Advice For Moms-To-Be. Not Everyone Is Thrilled
Concerns about mercury contamination have led many pregnant women to under-consume seafood. So the FDA issued a new chart explaining what to eat and what to avoid. But critics say it muddles matters.
How Can We Hear The Stars?
When astronomer Wanda Diaz Merced lost her eyesight, she thought she'd never succeed in astronomy. Eventually, she discovered a way to hear the stars.
Mexican Drug Lord Joaquin 'El Chapo' Guzman Extradited To U.S.
The Mexican government has extradited Joaquin "El Chapo" Guzman Loera to the United States. He will face charges connected to his leadership of one of Mexico's most powerful drug cartels.
How Do Pheromones Really Work?
Pheromones are mysterious compounds that can make a mammal smell more sexy-but that's not true for humans. Zoologist Tristram Wyatt says human pheremones are hard to find.
Brazilian Corruption Investigator Killed In Plane Crash
Judge Teori Zavascki was a pivotal player in the huge Petrobras corruption scandal involving politicians and business executives. The government has called for three days of national mourning.
Trump At Lincoln Memorial Concert: 'You're Not Forgotten Anymore'
"This journey began 18 months ago," Trump said after the concert. "I had something to do with it, but you had much more to do with it than I did. I'm the messenger. I'm just the messenger."
Deeply Divided Couple Learns How To Navigate Politics In Trump Era
The Halprins are a house divided: Marty voted for Donald Trump; Jessica voted for Hillary Clinton. Their Connecticut home is less tense than it was right after the election. But fissures remain.
Rick Perry, Energy Nominee, Says He No Longer Wants To Dissolve Agency
The former Texas governor once said he would abolish the Department of Energy. Now, as Trump's pick for the agency head, he said said his view on that and global warming have changed.
Trump's Kindred Spirit, UK's Nigel Farage, Will Be An Honored Guest Friday
Farage has flown in from Britain to attend Donald Trump's inauguration. The former U.K. Independence Party leader is trying to stay relevant with a call-in show on talk radio in London.
Drug Lord 'El Chapo' Extradited By Mexico To U.S.
Joaquin Guzman faces charges in the U.S. that include murder, drug trafficking and money-laundering. He had escaped from prison in Mexico twice.
What To Expect For Donald Trump's Inauguration
Friday, Donald Trump will be sworn in as the 45th president of a polarized United States. His inaugural address, expected in the middle of a full day of events, could have far-reaching consequences.
How Can Going Blind Give You Vision?
Isaac Lidsky lost his sight by age 25. Now, he says, losing his eyesight was a blessing because it taught him that he is in control of his own reality.
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