Weekend Favs January 28
Weekend Favs January 28 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Take Complete Charge of Your Content
Take Complete Charge of Your Content written by Guest Post read more at Duct Tape Marketing In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall,the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable. Brands, big […]
To Outsource or to Not Outsource Now That is a Question
To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing Content marketing has experienced a clear and sharp increase in popularity over the last few years and who can be surprised when content marketing costs roughly 62% less than traditional marketing and generates almost three times more leads? Not only is it cost effective, but content marketing also provides a wealth of benefits such as […]
Weekend Favs February 11
Weekend Favs February 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Weekend Favs February 4
Weekend Favs February 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but encourage youto check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Making Data Sexy
Making Data Sexy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things […]
Live Content is Rising in Popularity
Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing […]
Do You Have a Plan to Scale Content Creation?
Do You Have a Plan to Scale Content Creation? written by Guest Post read more at Duct Tape Marketing Content marketing seems simple enoughat first. You write content, then you publish it. I cant help but be reminded of this scene from Mrs. Doubtfire: Daniel: What do I do? Tony: Well you take all these cans, you box ’em, you ship ’em. Then you box those cans over there, ship them, then more will […]
The Secret to Business Growth
The Secret to Business Growth written by John Jantsch read more at Duct Tape Marketing There are countless books, websites, and even podcasts dedicated to the topic of business growth. (Or its second cousin twice removed growth hacking) Most of this teaching focuses on things such as the building blocks necessary to scale a business, the proven tactics required to employ robust lead generation funnels, or the people management […]
Speaking, Storytelling, and Making Sense of the World
Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]
9 digital marketing trends to stay on top of in 2017
Reading Time: 8 minutesExpert: Rand Fishkin, Founder, MOZ Note: This section was originally published in Rands post on the Moz Blog 8 Predictions.Read blog postabout:9 digital marketing trends to stay on top of in 2017 The post 9 digital marketing trends to stay on top of in 2017 appeared first on WiderFunnel Conversion Optimization.
Building a next-level optimization program with Heifer International
Reading Time: 5 minutesA little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a.Read blog postabout:Building a next-level optimization program with Heifer International The post Building a next-level optimization program with Heifer International appeared first on WiderFunnel Conversion Optimization.
Your growth strategy and the true potential of A/B testing
Reading Time: 7 minutesExperienced marketers often assume that they know best. They assume they know what their user wants and needs, because they.Read blog postabout:Your growth strategy and the true potential of A/B testing The post Your growth strategy and the true potential of A/B testing appeared first on WiderFunnel Conversion Optimization.
5 test results that made us say A-ha! in 2016
Reading Time: 11 minutesA-ha! moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the.Read blog postabout:5 test results that made us say ‘A-ha!’ in 2016 The post 5 test results that made us say ‘A-ha!’ in 2016 appeared first on WiderFunnel Conversion Optimization.
How to get your users to take action with compliance gaining
Reading Time: 7 minutesPersuasion principles and compliance gaining techniques are extremely helpful to consider when youre planning your digital experiments. Of course, persuasion.Read blog postabout:How to get your users to take action with compliance gaining The post How to get your users to take action with compliance gaining appeared first on WiderFunnel Conversion Optimization.
Build the most effective personalization strategy: A 4-step roadmap
Reading Time: 11 minutesIf this whole thing is starting to feel a little complex, dont worry. It is complex, but thats why we.Read blog postabout:Build the most effective personalization strategy: A 4-step roadmap The post Build the most effective personalization strategy: A 4-step roadmap appeared first on WiderFunnel Conversion Optimization.
Disrupting the norm: 4 ways to tap into your teams creativity
Reading Time: 6 minutesThe worst enemy to creativity is self-doubt. – Sylvia Plath To wrap up day 1 of our retreat, we did.Read blog postabout:Disrupting the norm: 4 ways to tap into your team’s creativity The post Disrupting the norm: 4 ways to tap into your team’s creativity appeared first on WiderFunnel Conversion Optimization.
Get your website testing-ready with the Technical Optimizers Checklist
Reading Time: 9 minutesDOM: The Document Object Model (DOM) is a cross-platform and language-independent convention for representing and interacting with objects in HTML.Read blog postabout:Get your website testing-ready with the Technical Optimizer’s Checklist The post Get your website testing-ready with the Technical Optimizer’s Checklist appeared first on WiderFunnel Conversion Optimization.
What to expect at B2B Marketing Forum 2016: An interview with Ann Handley
Reading Time: 4 minutesIn two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put.Read blog postabout:What to expect at B2B Marketing Forum 2016: An interview with Ann Handley The post What to expect at B2B Marketing Forum 2016: An interview with Ann Handley appeared first on WiderFunnel Conversion Optimization.
A/B testing during the holidays: Risks and rewards
Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about.Read blog postabout:A/B testing during the holidays: Risks and rewards The post A/B testing during the holidays: Risks and rewards appeared first on WiderFunnel Conversion Optimization.
'Aisles Have Eyes' Warns That Brick-And-Mortar Stores Are Watching You
Consumers have grown accustomed to the idea of online retailers collecting information about them, but author Joseph Turow says that now physical stores are doing it too.
A Brain Tweak Lets Mice Abstain From Cocaine
Scientists have created addiction-resistant mice by altering the reward system in their brains. The findings shed light on the biochemistry of addiction.
Remembering Lt. Gen. Hal Moore
Moore was best known for his leadership during the first major battle between U.S. forces and the North Vietnamese in the Vietnam War, the Battle of Ia Drang in 1965.
Trump Meets With Justin Trudeau Following Weekend With Shinzo Abe
The Canadian prime minister and President Trump will focus on economic links between the two countries, and also participate in a roundtable discussion about women in the workforce.
What The Trump Administration Means For Federal Reserve
Federal Reserve Chair Janet Yellen will be on Capitol Hill starting Tuesday, giving her first congressional testimony since President Trump took office.
Houston High School Experiments With Giving Students More Choice In Learning
In northeast Houston, Furr High School once had a reputation no school wants. Now, school administrators are turning to innovative programs to turn things around.
Years In The Making, Effort To Unionize S.C. Boeing Workers Comes To A Vote
About 3,000 workers at Boeing's South Carolina plants will vote this week on whether to unionize. Employees have waited years for this vote in a state with the lowest union membership rate in the U.S.
'Jumpin' At The Woodside' Catches Count Basie And His Band Honing Their Art
A new sampler features live cuts of Count Basie's band in New York from 1938 to 1940. Jazz Critic Kevin Whitehead says Jumpin' at the Woodside is full of "pretty terrific" music.
New Cleveland Police Training Accounts For Addiction, Mental Illness In Arrests
After one woman's death in 2014 led to court-ordered reform, the department is unveiling a new set of guidelines and training policies.
Meet The Animals Of The Tiny Desk Contest
This year, more artists submitted Tiny Desk Contest videos than ever before and those videos were filled with furry friends. Watch the supercut, then vote for your favorite pup.
Evangelical Leader Reacts To President Trump's First Few Weeks
Eighty percent of evangelical Christians voted for President Donald Trump in the 2016 election.
Canadian Police Revisiting More Than 10,000 Dismissed Sexual Assault Cases
An investigation by The Globe and Mail found that a fifth of reported rapes and assaults were dismissed as "unfounded," meaning baseless. Now police across the country are reviewing old cases.
Increasing Number Of Refugees Are Crossing Into Canada From U.S.
The asylum seekers face freezing conditions and in some cases have lost body parts to frostbite.
Lonely On Valentine's Day? Celebrate Love That Reaches Beyond Romance
Author Sarah Hepola is used to being alone and disappointed on Valentine's Days. But this year her outlook has changed. "My life is rich with love, even if it's not the kind I expected," she says.
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